Senior Growth Marketing Manager

Accountabilities:

• • Build and execute a repeatable B2B demand-generation strategy designed to generate qualified leads, sales conversations, opportunities, and pipeline.
  • Conduct targeted prospect research and develop personalised outreach campaigns aligned with priority audiences and business objectives.
  • Create and manage content across LinkedIn, websites, email, newsletters, and long-form formats, translating complex or executive-level topics into engaging and accessible messaging.
  • Develop founder-led and expert-led content programs, including video production and editing using appropriate tools and workflows.
  • Manage email marketing, lead nurturing, campaign execution, and conversion initiatives throughout the customer funnel.
  • Publish and optimise website content, landing pages, and on-page SEO initiatives to improve discoverability and lead generation.
  • Manage CRM, marketing automation, analytics, reporting, and campaign-management processes, establishing systems that support consistent execution and measurement.
  • Identify opportunities across partnerships, guest content, PR, account-based marketing, and selective paid campaigns.
  • Collaborate directly with founders, executives, and subject-matter experts to develop compelling campaigns and marketing assets.
  • Analyse campaign and funnel performance, identify bottlenecks, and continuously improve processes, messaging, targeting, and conversion.
  • Use AI tools and automation to accelerate research, content creation, campaign management, reporting, and operational workflows.
  • Coordinate freelancers, agencies, or specialist suppliers when required and ensure projects are delivered to a high standard and on schedule.

  Requirements:

  • Minimum 5 years of relevant experience in B2B marketing, growth marketing, demand generation, content marketing, or a related discipline.
  • Demonstrated experience in a senior, hands-on marketing position with responsibility for strategy and execution.
  • Proven track record of building or improving lead-generation, campaign, content, or demand-generation systems.
  • Experience marketing to senior decision-makers, executive buyers, or mid-market audiences.
  • Strong understanding of the full marketing funnel, including content, outbound outreach, lead capture, nurturing, conversion, analytics, and measurement.
  • Excellent written and spoken English, with strong copywriting, editing, and editorial judgment.
  • Ability to simplify technical, complex, or executive-level concepts into clear and compelling content.
  • Experience producing LinkedIn, website, email, newsletter, and long-form content.
  • Video-editing experience with tools such as Descript, Premiere Pro, CapCut, or similar.
  • Working knowledge of Canva, Figma, or comparable lightweight design tools.
  • Experience with CRM platforms, email marketing systems, analytics tools, CMS platforms, and campaign-management software.
  • Working knowledge of on-page SEO and digital publishing practices.
  • Strong organisational, project-management, analytical, and prioritisation skills.
  • Comfortable working independently and managing multiple competing priorities from concept through completion.
  • Strong commercial mindset, proactive approach, ownership mentality, and focus on continuous process improvement.
  • Preferred experience in professional services, consulting, technology, B2B SaaS, AI consulting, or enterprise technology.
  • Experience with founder-led or expert-led content, account-based marketing, highly targeted outbound campaigns, or early-stage marketing technology stacks is advantageous.
  • Familiarity with AI tools for research, writing, content production, automation, and campaign management is a plus.

  Benefits:

  • 100% work-from-home model with a dedicated work-from-home allowance.
  • HMO coverage for you and one dependent.
  • 20 days of annual leave plus 5 days of sick leave.
  • Government-mandated benefits and 13th-month pay.
  • Computer equipment provided to support your work.
  • Competitive salary.
  • Opportunities for professional and career growth.
  • Remote work environment designed to support flexibility, productivity, and autonomy.