Senior Growth Marketing Campaigns Manager
About the role
About Vanta
Vanta's mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease.
Role Overview
The Senior Growth Marketing Campaigns Manager sets the strategic direction for Vanta's integrated campaign programs for one of our core segments, connecting the right story, the right audience, and the right growth bets to build pipeline for the Agentic Trust Platform.
Key Responsibilities
- Architect and execute integrated campaign strategy across brand, launch, event, and demand channels
- Own demand generation end-to-end from annual campaign strategy to post-event debrief
- Manage budget allocation and optimization
- Define success metrics including MQL, pipeline contribution, and conversion rates
- Develop and execute channel strategies that deliver strong ROI
What We're Looking For
You're passionate about strategic campaign execution with a track record of creative thinking. You get excited about well-timed nurture sequences, innovative marketing stunts, and channel strategies that outperform expectations. You have strong opinions backed by data about what drives results.