Senior Growth Analyst

About the role

At Roo, the Growth team defines the objectives of our company initiatives and ensures we are able to measure their impact. This role is critical in our squad working model, partnering with product, marketing, sales, and finance to surface insights, sharpen execution, and move the metrics that matter. This highly leveraged role is essential for business growth, combining data analysis, growth strategy, and cross-functional partnership to drive company-wide impact.

The team has 4 major goals:

• Helping teams deeply understand their North Star metric: how it decomposes, what drives it, and what levers are most worth pulling.
• Running trusted experiments and quasi-experiments that attempt to improve a Roo Equation metric.
• Developing new analytical approaches and frameworks that improve how the team measures, investigates, and communicates growth.
• Digging into the data with genuine curiosity: following threads, pressure-testing assumptions, and surfacing the insights that sharpen company priorities.

We are obsessed with data and focus on a first principles approach. The team is involved in the full lifecycle of major product, marketing, and sales initiatives: leveraging data to identify opportunities, investigating and sizing them, facilitating measurement of the impact of our efforts and developing/maintaining dashboards to report on our progress.

Your Responsibilities

• Partner closely with product, marketing, sales, and finance to identify growth opportunities, size their potential impact, and measure execution against targets on a weekly cadence.
• Perform ongoing data analysis and proactive exploration to surface actionable insights that inform current and future priorities for the team.
• Design and execute experiments end to end: hypothesis, instrumentation, analysis, and decision. Know when a formal A/B test is the right tool and when it is not.
• Build, maintain, and iterate on dashboards that direct, track, and create accountability for cross-functional teams against their OKRs.
• Turn complex analytical findings into clear narratives that drive alignment and action.
• Operate as a force multiplier on the growth team and the assigned squad, raising the bar on analytical rigor.

About You

• 5+ years of experience in an analytical or strategy role, with strong preference for experience spanning both product analytics and GTM functions at a marketplace or high-growth startup.
• You think in multiplicative levers and funnel decomposition. You are energized by problems where the answer requires breaking a metric into its components and understanding what actually moves the needle.
• You are fluent in SQL. You independently author complex, production-quality queries and have opinions about how data should be modeled.
• You have experience designing and interpreting experiments, with a clear-eyed understanding of statistical power, when not to