Senior Events Content Manager
About the role
Senior Events Content Manager
Want to help us help others? We’re hiring!
GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.
Join us! The GoFundMe team is searching for our Senior Events Content Manager. We're seeking a highly organized, creative, and strategic content leader to own and drive content strategy across our community and events portfolio - brand events, field events, community engagements, and our flagship conference, Collaborative. You'll be the connective tissue between event strategy and the content that makes each experience resonate: from keynote narratives and session abstracts to speaker prep materials and post-event assets.
This is an ideal opportunity for someone who thrives at the intersection of storytelling, event programming, and project management - and who can translate complex, mission-driven themes into compelling, action-oriented content for diverse audiences.
Content Strategy & Programming
- Define content themes, messaging frameworks, and programming strategies for all events - brand, field, and community.
- Lead end-to-end content strategy and execution for Collaborative, GoFundMe's flagship conference, ensuring alignment with business goals, brand voice, and audience needs.
- Shape and sequence agendas, keynotes, breakouts, and ancillary sessions in partnership with key stakeholders.
- Develop and submit session proposals - including topic briefs, speaker rationale, and learning objectives that ladder up to overall event strategy and programming goals.
- Integrate product positioning and key messaging seamlessly into event content — ensuring every session earns its place on the agenda.
- Identify, pitch, and secure keynote and featured speakers, managing outreach from prospecting through confirmation; build a long-term speaker pipeline.
- Leverage audience data, post-event feedback, and engagement metrics to continuously refine content strategy and session effectiveness.
- Collaborate with the Communications and Product Marketing teams on overarching themes, story development, and message consistency across channels.
Content Development & Writing
- Write and edit content for speaking sessions, executive presentations, panel discussions, and event programming materials.
- Co-create and refine content with customers, external speakers, and internal leaders - translating complex ideas into clear, compelling narratives.
- Develop speaker preparation materials including briefing documents, rehearsal guides, and 'Know Before You Go' resources.