Senior E-Commerce Marketing Manager

Accountabilities

• • Develop and execute integrated marketing strategies for a global e-commerce platform supporting multiple brands and both B2B and B2C audiences.
  • Lead targeted B2C marketing initiatives across SEO, SEM, social media, email, paid media, influencer marketing, and other consumer-focused channels.
  • Optimize product landing pages, digital experiences, and customer journeys to increase engagement, conversion rates, and revenue.
  • Apply AI-powered personalization, automation, segmentation, and behavioral insights to deliver relevant experiences across audience groups.
  • Collaborate with Brand, Product, Sales, and eCommerce stakeholders to align marketing priorities and ensure consistent execution across brands.
  • Monitor campaign and commerce performance through advanced analytics, identify opportunities for improvement, and continuously refine marketing tactics.
  • Maintain brand differentiation while creating cohesive customer experiences within a unified commerce platform.
  • Identify and evaluate emerging e-commerce and AI marketing trends, including loyalty programs, social commerce, influencer engagement, predictive analytics, and recommendation technologies.
  • Support the continued expansion of the platform by developing scalable marketing approaches that can accommodate additional brands and evolving customer needs.

  Requirements

  • Bachelor’s degree in Marketing, Digital Commerce, Business, or a related field.
  • 5+ years of e-commerce marketing experience within the SaaS industry, including demonstrated experience developing campaigns for B2C audiences.
  • Proven track record of increasing traffic, conversions, engagement, and revenue across both B2B and B2C digital environments.
  • Strong expertise in SEO, SEM, social media, paid media, consumer engagement, and digital campaign management.
  • Hands-on experience using AI-powered marketing tools, marketing automation, advanced segmentation, and personalization technologies.
  • Ability to manage complex multi-brand marketing strategies within a unified global commerce platform.
  • Strong analytical skills and the ability to use performance data to guide decisions, optimize campaigns, and demonstrate business impact.
  • Excellent cross-functional collaboration and communication skills, with the ability to coordinate effectively across marketing, product, sales, brand, and e-commerce teams.
  • Familiarity with headless commerce architectures and CMS-driven marketing is a plus.
  • Experience with predictive analytics, recommendation systems, loyalty programs, social commerce, or influencer marketing is advantageous.
  • Knowledge of manufacturing technology or B2B software marketing is preferred.
  • Advanced experience with AEO, PPC campaign management, and content marketing is a plus.
  • Experience integrating marketing initiatives with CRM, ERP, or CPQ platforms to optimize the end-to-end customer journey is desirable.
  • A forward-looking mindset and genuine interest in applying AI and emerging technologies to improve marketing performance.

  Benefits

  • Competitive base salary determined based on experience, education, skills, responsibilities, and work location.
  • Full-time, bonus-eligible position with a competitive total compensation package.
  • Paid time off, sick leave, and parental leave for eligible full-time employees.
  • Medical, dental, and vision insurance.
  • 401(k) retirement plan.
  • Health Savings Account (HSA).
  • Life insurance.
  • Employee Assistance Program (EAP).
  • Standard U.S. working hours of 8:00 a.m. to 5:00 p.m. Eastern Time.
  • Opportunity to work on global e-commerce initiatives spanning multiple brands, markets, and customer segments.
  • Exposure to AI-powered marketing, personalization, automation, and emerging commerce technologies.
  • Opportunity to complete a 30-minute online pre-employment assessment as part of the recruitment process.