Senior Director, Product Marketing- Payer

Overview

The Senior Director, Product Marketing is responsible for developing and driving a comprehensive, multi-channel product strategy to fuel and accelerate the commercialization engine across a business unit with a deep understanding of our products, use cases, and buyer personas. The Senior Director, Product Marketing leads and directs the team responsible for creating and executing the strategic marketing plans, including campaign identification, creation of marketing assets and materials, tracking of marketing campaign success metrics. The Senior Director, Product Marketing is key contributor and collaborator across the larger Marketing organization at Inovalon and drives programs and practices to maintain and enhance brand awareness and equity. This role will leads and directs a Product Marketing team to support the Sales team in achieving revenue growth objectives through the creation of compelling messaging and execution of effective marketing campaigns.

Duties and Responsibilities

• Lead a team in the development of the marketing strategy by analyzing, prioritizing, approving marketing activities to generate leads and increase brand visibility and equity.
• Define and direct the Product Marketing team’s strategy and work to drive positioning of our products in the marketplace. Execute upon the commercialization strategy with a deep understanding of our products, use cases, and buyer personas.
• Understand client needs and behaviors, define key benefits that differentiate our products and services, and deliver compelling messaging across multiple business units and distribution channels and partnerships to effectively promote our products.
• Attain or exceed on the agreed upon Marketing Qualified Leads (MQLs) and Marketing bookings contribution to Sales for the assigned Business Unit/s or products.
• Collaborate with Marketing, Product, and Sales teams, you’ll own the success of go to market and launch strategies for new products and features. You’ll work collaboratively to deliver campaigns that unify and amplify brand position, and client value.
• Partner with the Finance and Product teams to develop optimal pricing strategies.
• Effectively manage the Product Marketing team budget and overall advertising strategy and spend for print, online, and social media.
• Own the strategic decisions regarding participation and budget for all tradeshow and industry events for each of assigned market, or product.
• Lead the development and execution of the annual Marketing Plan including defining the objectives, key performance and results for the product marketing team, and drive articulation of product positioning.
• Direct and lead the Product Marketing team to work closely with commercialization team identifying needs and sharpen product offerings based on feedback from customers, Sales, and competitive offerings.
• Collaborate with analytic team to define and closely track effectiveness of marketing activities and results and stay abreast of pipeline contribution and growth.
• Foster and role model highly collaborative partnerships with Sales and Product Management.