Senior Director of Digital Membership Strategy

About the Role

Full-time • Competitive Pay • Excellent Benefits • Work from Anywhere in the Contiguous U.S.

Application deadline: June 24th, 2026 COB

MoveOn is a people-powered force for progress. We wield independent political power by bringing millions together to take action to create a country with a place of honor and dignity for everyone—where all are welcome, we take care of one another, and where everyone is set up to thrive.

MoveOn is the largest multi-issue digital-first political campaigning organization in the country. We drive rapid-response campaigns at scale on a multitude of key issues at high-impact moments while building sustainable campaigns that resonate and grow over time. Whether it's democracy, health care, foreign policy, economic justice, immigration, or otherwise, MoveOn provides our members with timely ways to take action for change.

The Senior Director of Digital Membership Strategy plays a pivotal role in our organization, serving as the driving force behind our member-facing digital communications. The Senior Director of Digital Membership Strategy will lead and motivate a multi-channel team to effectively communicate MoveOn’s impact and mission to millions online and inspire our members to action. This position is instrumental in shaping and executing comprehensive strategies across email, SMS, and web channels, ensuring a cohesive and integrated approach that aligns with our organizational objectives to win high impact campaigns, grow and engage our membership, and change the national conversation about the most important issues of the day.

Responsibilities

• Oversee, develop, and execute comprehensive and data-driven digital communication strategies across email, SMS, and web channels, in service of member engagement, growth, impact, and narrative goals.
• Be in tune with the work happening at MoveOn and with what’s happening in the world, building cross-channel member communication arcs that are timely, resonant, relevant, and consistent with MoveOn’s brand.
• Establish and enforce best practices for cross-channel collaboration, ensuring a consistent narrative and messaging across email, SMS, and web channels, as well as consistency and integration with social media and advertising efforts.
• Implement and manage robust tracking systems, working with the Analytics team to discover and build key membership insights and performance metrics across email, SMS, and web channels.
• Provide regular reports with actionable insights to organizational leadership and key stakeholders.
• Represent MoveOn in broader movement convenings, participating in cross-organizational and industry communities of practice, and bringing and sharing insights to invest in the growth and learning of ourselves and our peers.
• Manage a team of email, mobile, and web channel strategists, fostering a culture of collaboration and innovation aligned with MoveOn’s goals and mission. Ensure ongoing leadership and career growth of the team, and manage budget and staff resourcing.
• Oversee cross-organizational processes for evaluating the impact of digital strategies on MoveOn’s goals, providing a holistic view of organizational impact and member engagement through comprehensive reporting and analysis.

A successful candidate will

• Be an active consumer of news, politics, and digital best practices. You love knowing what’s going on, connecting people to what matters, and measuring the impact of your work.
• Be an excellent manager of cross-functional teams and projects.
• Have a strong ability to build strategies that tell stories of impact that engage people, both in individual messages and in arcs of communications over time.
• Be a strong and consistent editor for brand, voice, clarity, and narrative.
• Be skilled and thoughtful