Senior Director, Marketing Operations

What you will do:

• Design and evangelize the Global Marketing Operations ProgramCreate, communicate, and continuously improve a global operations program that ensures our marketing work is high quality, on time, and on budget, and matches the Oura brand experience across markets and channels.
• Own the marketing operating model and ways of workingBuild consistent, coordinated processes across the entire Marketing organization (including agencies and contractors) that connect strategy and execution: planning rhythms, intake and prioritization, tiering frameworks, creative review/approval, and launch governance.
• Lead planning and launch orchestrationPartner with Product Marketing, Integrated Marketing, Creative, Comms, and Commercial to lead annual and in‑year planning for campaigns, product and feature launches, and key business initiatives. Ensure there is a single, realistic roadmap and calendar that Marketing can execute against.
• Drive cross‑functional alignment and change leadershipTake vague operating‑model problems (e.g., “creative review is inconsistent,” “launches feel last‑minute”), frame them crisply, align senior stakeholders on decisions and decision‑rights, and drive implementation and adoption across teams.
• Partner with Finance on investment governanceWork with FP&A to connect the marketing roadmap and production investment choices to business outcomes. Provide visibility into where we are investing, how we are pacing vs. plan, and how learnings should inform future spend and focus.
• Lead and develop the Marketing Ops teamManage and mentor a team of ~10 marketing ops specialists (e.g., Project Managers, Producers and Program Managers), creating a strong culture of clarity, reliability, and service to the broader org.
• Support performance tracking and continuous improvementPartner with analytics and channel leads to support tracking, analyzing, and reporting on marketing department and campaign‑specific performance metrics, and use these insights to refine processes and planning.

Requirements

• 15+ years in global marketing operations, marketing strategy & operations, or related fields, with experience in high‑growth, fast‑paced environments.
• Proven ability to establish systems and processes in dynamically scaling organizations and to see them through from