Senior Director, Financial Planning and Analysis (GTM)
About the role
Description
Sprout Social is looking to hire a Senior Director, FP&A (GTM) to join the Finance team. This is a senior leadership role at the center of Sprout’s go-to-market financial strategy, responsible for driving rigorous planning, executive-level insight, and scalable processes across a large and complex business.
Why join Sprout’s Finance team?
As a member of Sprout’s Finance team, you’ll help position Sprout for continued growth while maintaining the highest standards of financial rigor and operational excellence. Our team plays a critical role in shaping company strategy, partnering closely with executive leadership to guide investment decisions and drive sustainable growth.
We value transparency, ownership, and thoughtful collaboration—meaning you’ll have both the autonomy and support to build scalable processes, influence key business outcomes, and lead through complexity. This is a high-visibility role with direct exposure to the company’s most senior leaders and the opportunity to shape how Sprout grows.
What you’ll do
- Own the financial strategy, planning, and performance management for Sprout’s go-to-market (GTM) organization—including Sales, Customer Success, and Support—with scope expected to evolve as the business grows
- Lead top-line forecasting, including ARR, revenue, and RPO, ensuring accuracy, rigor, and alignment with company objectives
- Own customer count and ARR reporting, including the metrics that contribute to external disclosures, ensuring accuracy and integrity at all times
- Drive annual planning for the GTM organization, partnering closely with Finance leadership to align GTM priorities with company-wide strategy; co-lead long-range planning with Corporate FP&A
- Serve as a strategic finance partner to the CRO, SVP of Customer Experience, and VP of Revenue Operations—influencing decision-making across growth, efficiency, and resource allocation
- Oversee forecasting, budgeting, and management of GTM spend (~$150M), including commissions modeling, ROI analysis, and headcount and capacity planning
- Anticipate business trends, risks, and opportunities before they surface—proactively framing scenarios, stress-testing assumptions, and preparing executive stakeholders for high-stakes conversations ahead of the curve
- Own and evolve KPI reporting and executive-level insights, translating complex financial data into clear, compelling narratives that drive decisions at the highest levels of the organization
- Build, lead, and scale a high-performing FP&A team—establishing the structure, processes, and talent to support a growing and evolving organization
- Champion the development of scalable financial models, systems, and processes, leveraging automation and AI to improve forecasting accuracy, reporting efficiency, and decision support
- Partner cross-functionally with Accounting, Data, and Business Operations to ensure alignment across financial, operational, and strategic planning
What you’ll bring
You are a strategic finance leader with deep experience supporting go-to-market organizations in a SaaS environment. You bring a rare combination of analytical rigor, executive presence, and operational discipline—and you know what “good” looks like because you’ve built and worked within best-in-class FP&A functions. You thrive when you can shape strategy, drive processes, and lead teams through complexity and change.
The minimum qualifications for this role include:
- 12+ years of FP&A experience, with significant experience supporting GTM or Sales functions in a SaaS or subscription-based business; exceptional candidates with 8–9 years of highly relevant experience will be considered
- 5+ years of people management experience, including building, developing