Senior Director, Consumer Marketing

What You'll Do

Lead Consumer Marketing Strategy

• Define and execute GoFundMe's consumer marketing strategy to grow awareness, consideration, trust, engagement and advocacy.
• Lead the evolution of GoFundMe's brand from a platform associated primarily with moments of crisis to the defining brand behind helping people help each other.
• Develop audience-led strategies that deepen relationships with existing communities while attracting new generations of donors, fundraisers and supporters.
• Translate business priorities into integrated marketing initiatives that drive measurable impact for both the brand and the communities we serve.

Build the Brand Behind Helping

• Champion GoFundMe's brand positioning, voice and narrative across all consumer-facing experiences.
• Develop marketing programs that expand how people think about helping beyond emergencies and into everyday acts of generosity, celebration, ambition, recovery and community support.
• Create campaigns that strengthen emotional connection, increase consideration and reinforce GoFundMe's leadership in helping people help each other.
• Ensure consistency and excellence across all consumer marketing efforts while adapting messaging for different audiences and moments.

Lead Integrated Marketing & Cultural Relevance

• Lead integrated marketing campaigns across owned, earned, paid, social, partnerships, influencer and experiential channels.
• Identify cultural moments, community trends and emerging opportunities that increase GoFundMe's relevance and visibility.
• Partner with Social, Communications, Events and Partnerships teams to create programs that spark conversation, inspire participation and strengthen brand affinity.
• Help shape how GoFundMe shows up in culture and remains relevant to the communities shaping the future of generosity.

Build a World-Class Storytelling Engine

• Develop a content strategy that showcases the power of generosity, community and human impact.
• Create compelling narratives that inspire donors, empower fundraisers and strengthen trust in the platform.
• Oversee editorial planning, campaign storytelling, creative development and content production across channels.
• Build scalable content franchises and storytelling platforms that elevate GoFundMe's voice and mission.

Win the Next Generation of Supporters

• Lead strategies that strengthen GoFundMe's relevance with Millennial and Gen Z audiences.
• Explore new partnerships, creators, storytelling formats and community programs that connect GoFundMe to younger audiences and meet them where they are.