Senior Director, Brand Marketing

Accountabilities:

• • Own the overall brand system and creative direction, including visual identity, design standards, messaging, and creative expression across digital channels, campaigns, events, product surfaces, and sponsorships.
  • Define and execute a compelling brand narrative that strengthens market recognition, differentiation, credibility, and trust among customers, prospects, candidates, and industry stakeholders.
  • Lead editorial and thought-leadership strategy, developing content programs spanning long-form content, industry insights, owned research, and always-on storytelling.
  • Build a scalable content engine that supports demand generation, sales enablement, organic discovery, and emerging AI-driven search and answer experiences.
  • Own organic social and multimedia strategy, using video and social channels to maintain brand relevance and engagement between sales cycles.
  • Develop and oversee earned media and communications programs in partnership with external PR agencies, including executive visibility, awards, media opportunities, and consistent external messaging.
  • Turn strategic sponsorships, partnerships, and industry events into integrated, year-round brand and content programs rather than standalone activations.
  • Lead, hire, develop, and mentor the brand and content organization, establishing clear standards, priorities, workflows, and creative operating processes.
  • Manage agency relationships and external creative partners, ensuring high-quality output, effective collaboration, and strong value from external resources.
  • Partner closely with product marketing, demand generation, events, customer marketing, sales, and other cross-functional teams to ensure brand initiatives are integrated with broader business objectives.
  • Establish and track meaningful brand performance metrics, including awareness, share of voice, engagement, content performance, and content-influenced pipeline.
  • Present brand strategy, performance, priorities, and recommendations to senior executives, demonstrating clear ownership of outcomes and business impact.
  • Strengthen the team’s capabilities and operating model so that the organization consistently produces high-quality, differentiated work at scale.

  Requirements:

  • 10+ years of experience in brand marketing or brand leadership, including at least 4 years managing and developing teams.
  • Proven experience leading a B2B brand, ideally within SaaS or technology, through a significant narrative, positioning, or visual identity evolution and successfully bringing that transformation to market.
  • Demonstrated ability to combine strategic brand thinking with hands-on execution and strong creative judgment across both editorial and visual disciplines.
  • Strong commercial orientation, with the ability to define, monitor, and communicate measurable brand outcomes such as awareness, share of voice, engagement, and pipeline influence.
  • Experience partnering effectively with product marketing, demand generation, events, customer marketing, sales, and executive leadership.
  • Proven ability to build and manage high-performing internal teams, establish creative standards, and develop talent.
  • Strong experience managing agencies and external creative partners, with the judgment to maximize quality, efficiency, and strategic value.
  • Excellent communication, storytelling, presentation, and stakeholder-management skills, with the executive presence to influence senior leadership.
  • Experience creating compelling brand and content strategies for practical, industry-specific audiences, with an ability to communicate authentically to non-marketing stakeholders.
  • Entrepreneurial mindset and comfort operating with significant autonomy, ambiguity, and ownership in a rapidly evolving environment.
  • Strong understanding of how content, search, social, and brand discovery are evolving through AI-powered search and answer engines.
  • Experience with sponsorships, partnerships, experiential marketing, sports, motorsport, or large-scale events is a plus.
  • Experience building or leading an in-house creative studio is a plus.
  • Challenger-brand, category-creation, or experience competing against larger established brands is a plus.

  Benefits:

  • Multiple medical and dental coverage options, with 100% employee coverage and 50% family coverage.
  • Vision insurance.
  • Incentive stock options.
  • 401(k) with a 4% company match.
  • Four weeks of paid time off, increasing after the second year.
  • 12 company holidays plus 2 floating holidays.
  • Paid parental leave, including 16 weeks for birthing parents and 4 weeks for non-birthing parents.
  • Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
  • Short- and long-term disability coverage, with short-term disability fully company paid.
  • Community service funds.
  • Professional development funds.
  • Quarterly wellbeing fund of $150.
  • Quarterly business expense stipend of $125.
  • Mac laptop and new-hire equipment stipend.
  • Fully stocked kitchen with drinks and snacks for employees based in the Birmingham office.
  • Remote-friendly working environment.
  • Inclusive culture focused on collaboration, professional growth, and meaningful impact.