(Senior) Direct Response Copywriter (all genders)

About the Role

You are not just a copywriter. You are a revenue maker. You understand exactly how funnels work, what makes a headline, and why people buy—or don't. You've proven your copy converts. And you're not done yet. We're looking for someone who doesn't just understand Direct Response, but lives it: with real hunger for performance, creative punch, and the drive to deliver results.

Responsibilities

• Create conversion-focused copy across all formats: landing pages, advertorials, listicles, Meta ads, UGC scripts, VSLs—you know what works on each channel (Meta, Google, Native) and why
• Own the funnel: Think in customer journeys, not individual texts. From first impression to purchase. Shape the entire experience
• Audience instinct: Speak to real people, not personas. Recognize what moves your audience and hit them with copy that resonates
• Test and optimize: A/B testing is your baseline, not an extra. Analyze CVR, CAC, AOV, and ROAS and act on insights
• Own your impact: Don't wait for briefs. Bring ideas, execute them, and measure results

Requirements

• Minimum 2 years of Direct Response copywriting in DTC, e-commerce, or performance marketing
• Proven results: You can name concrete numbers. Campaigns you've owned. Copy that measurably converted. Portfolio backed by proof
• Deep understanding of sales psychology: AIDA is just the beginning. You understand scarcity, urgency, and social proof—and when to leave them out. You know behavioral psychology patterns and names like Peter Kell or Robert Cialdini
• AI-native workflow: You use AI tools like a pro for ideation, scaling copy variants, and research. But you know the difference between mediocre and brilliant still comes down to you
• Builder mentality: You love shipping. You deliver. You don't wait for consensus
• Fluent German: You write at a level that sells, not a level that impresses

What We Offer

• 100% flexible work schedule. What matters is that your workflow aligns with the team and you hit your goals together
• Full remote work setup: Choose between a high-end Mac or Windows setup
• Work from anywhere: Home office or our cozy Berlin office
• Team space: Our Berlin office feels like a living room. Free coffee, tea, snacks, fresh fruit, and breakfast cereals
• Meaningful work: Make an impact in the health and wellness space

Work Model: 40 hours/week, Hybrid or Remote