Senior Direct Marketing Manager II

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

As the Senior Direct Marketing Manager II, you will own Apollo's emerging direct and offline channel portfolio, including Connected TV, Performance Audio, Out-of-Home, and Direct Mail/Gifting. You are a master of driving top-of-funnel brand awareness in a highly quantifiable way, bringing the rigor of performance marketing to channels that are often treated as unmeasurable. You will partner closely with the Paid Acquisition team and the Creative org to build programs that are both brand-building and business-driving, with the measurement frameworks to prove it.

Responsibilities

• Own strategy, planning, and execution for Connected TV, Performance Audio (podcasts, streaming, radio), OOH, and Direct Mail/Gifting campaigns.
• Build and scale Apollo's audio program, spanning programmatic audio, podcast sponsorships, and direct partnerships.
• Design and execute incrementality testing programs (geo holdouts, halo studies, matched market tests) to quantify the business impact of each channel.
• Collaborate closely with the Creative team on briefs, concepts, and production, ensuring channel-specific creative is compelling and performance-oriented.
• Manage media buying relationships, vendor partnerships, and agency collaborations across all owned channels.
• Partner with Marketing Analytics & Data Science to build robust measurement frameworks and reporting infrastructure for offline and upper-funnel channels.
• Work cross-functionally with Brand, Sales, and Finance to align channel programs with pipeline goals and budget priorities.

Skills & Expertise

• 8+ years of experience in performance or brand marketing, with hands-on ownership of direct and offline channels (CTV, audio, OOH, direct mail) at a high-growth B2B SaaS company.
• Deep expertise in incrementality measurement, geo holdout testing, halo effect studies, matched market experiments, and brand lift studies.
• Strong creative partnership skills, able to write compelling briefs, give sharp feedback, and collaborate with design and video teams.
• Experience with programmatic CTV and audio buying platforms.
• Familiarity with direct mail and gifting platforms and how to integrate them into broader demand generation programs.
• Highly analytical with a performance m

Highly analytical with a performance m