Senior Digital Product Manager

About the Role:

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. As we scale, we are seeking a Senior Digital Product Manager to work across our digital channels to unlock platform capabilities. This role is pivotal in delivering a cohesive technology stack that enables our commercial teams to deliver.

The Senior Digital Product Manager will own the evolution of Lola’s digital commerce platforms and capabilities, ensuring that Brand, eCommerce, Loyalty & Retention, Ops, and Paid Media teams are enabled by scalable and future-proof digital products. This role sits between channel-level product ownership and digital channel leadership – translating commercial goals into cohesive technical roadmaps while protecting long-term platform health and delivery velocity.

Essential to the success of this role is a thorough technical understanding of Shopify Plus and its surrounding ecosystem, as you will act as the subject matter expert across the business. You will manage and mentor a Product Manager, partner closely with Performance Marketing, and serve as the primary product interface between commercial teams and engineering partners.

Core Responsibilities:

Digital Platform & Capability Product Ownership

• Own the digital ecosystem roadmap for shared capabilities across web, app, acquisition, and retention touchpoints.
• Translate commercial objectives from Ecommerce, Loyalty & Retention, and Paid Media into scalable platform solutions.
• Define and prioritize product initiatives across CMS, promotions, checkout, personalization, experimentation, analytics, and performance.
• Balance short-term commercial needs with long-term platform sustainability, technical debt reduction, and architectural integrity.
• Act as the primary decision-maker on product trade-offs, sequencing, and solution design in partnership with agencies.
• Manage delivery with appropriate external teams and partners.

Cross-functional Partnership & Enablement

• Partner closely with the eCommerce Director to convert trading priorities, campaign needs, and experience goals into clear product requirements; Build a Shopify-centric technology stack that enables the eCommerce team to deliver their goals.
• Work with the Ecommerce team on the digital channel optimization workstream, directly inputting into the experimentation roadmap.
• Work with Loyalty & Retention leadership to enable known-user experiences, personalization, lifecycle orchestration, and experimentation through shared product capabilities and integrations.
• Collaborate with Paid Media teams to ensure feeds, tracking, attribution, and performance requirements are supported by the underlying platforms; own the Martech feed stack.
• Collaborate with Brand Marketing on needs for the influencer, ambassador, and partnership workstreams, enabling operational capability over time.
• Serve as the connective layer between commercial strategy and technical execution, ensuring clarity, alignment, and delivery confidence.

Team Leadership & Product Practice

• Directly manage and mentor the App & Data Product Manager, supporting roadmap development, prioritization, and stakeholder management.
• Establish consistent product discovery, delivery, and prioritization practices across digital product initiatives, giving a consistent process for sign-off, reviews, and development.
• Support the long-term evolution of the digital product operating model as the organization scales.
• Effectively manage timelines, output, and budgets with external partners across design and development.