Senior Digital Marketing Specialist- Remote
About the role
Our client, a well-established residential retail mortgage lender is seeking a Senior Digital Marketing Specialist with mortgage industry experience to lead the company's digital marketing strategy. This remote role owns brand presence, lead generation, and marketing support for loan officers across the retail production channel, while ensuring all campaigns meet mortgage advertising compliance standards.
• Develop and execute an integrated digital marketing strategy across web, email, social, SEO, and paid media (SEM/social ads).
• Own the company website: content, user experience, and lead-capture/conversion optimization.
• Build and manage CRM and marketing automation campaigns (e.g., Salesforce, Total Expert, Jungo, Surefire/Top of Mind) supporting
loan officers and referral partners.
• Design co-branded marketing collateral and campaign templates loan officers can customize for their local markets.
• Ensure all marketing content complies with RESPA, TILA/Reg Z, Fair Housing, UDAAP, and NMLS advertising requirements; partner with
compliance/legal on review and approval.
• Plan and manage paid digital campaigns (Google Ads, Meta, LinkedIn) targeting purchase and refinance borrowers, real estate agents,
and referral sources.
• Manage organic and local SEO, landing pages, and content marketing (blog, guides, rate/market updates).
• Oversee social media strategy, content calendar, and community engagement across company and branch/LO profiles.
• Track, analyze, and report on KPIs — cost per lead, conversion rate, funded-loan attribution, and marketing ROI.
• Manage the marketing budget and vendor relationships (agencies, MarTech platforms, printers, sponsorships).
• Support recruiting marketing efforts to attract and onboard new loan officers.
• Manage online reputation and reviews (Google, Zillow, social channels).
• Administer the marketing technology stack and its integration with the CRM/LOS.
• Collaborate with sales leadership and individual loan officers to build localized market campaigns and promotions.