Senior Designer (AI focused)

About XTM Group

XTM Group is dedicated to delivering cutting-edge solutions in the field of translation management. Our mission is to help enterprises reach global markets more efficiently by creating, delivering, and supporting an industry-leading platform to automate and manage all aspects of the localization process. Our culture emphasizes teamwork, collaboration, and a passion for language technology to better serve customers and employees. We are dedicated to creating a solution-oriented and inclusive environment where everyone feels valued and can contribute their best.

Role Overview

You are a hands-on production designer who owns the visual output of the entire marketing team. That means everything: the website, every campaign asset, every newsletter, every social post, every ad creative. You work fast, you maintain brand consistency across all of it, and you use AI tools as a genuine accelerator - not an experiment. You are not a creative director briefing others; you are the person who does it. This is not a traditional design role with AI tools bolted on. AI tooling is central to how this role operates.

What We Expect From You

• Generate visual concepts and variations using generative AI tools as a standard first step in ideation.
• Use AI to compress timelines — what used to take a week should take a day; what took a day should take an hour.
• Know which tasks AI handles well and which require your full manual craft - and make that call without being asked.
• Stay current as AI design tooling evolves; evaluate and introduce new tools when they raise the quality bar.

Responsibilities

1. Website Design (xtm.ai)

• Web Assets: Create all UI elements, page layouts, and visual components for the xtm.ai website - banners, hero sections, icons, illustrations, and supporting visuals.
• Handoff: Deliver assets in formats ready for the HubSpot CMS handoff to the HubSpot & Web Operations Specialist.
• CRO Awareness: Design with conversion in mind - understand the goal of every page before you design it.
• AI Prototyping: Use AI tools to rapidly prototype layout variations and visual concepts before committing to full execution.
• Generative Visuals: Generate imagery, illustrations, icons, and textures using AI image tools - refined and adapted to brand standards.

2. Campaign Materials

This is a high-volume production role. You are responsible for every visual asset that goes out the door.

• Paid Ads: Design paid ad creatives across Google Display, LinkedIn, and any other active channels - multiple sizes and variants per campaign.
• Social Media: Create all organic social media visuals — posts, stories, carousel formats, cover images.
• Landing Page Visuals: Design landing page visuals for each campaign and deliver them for HubSpot build.
• Event Materials: Produce event and webinar promotional materials — banners, slide decks, digital signage.
• Speed to Market: Use AI to generate multiple creative directions quickly, enabling faster stakeholder sign-off and faster time to launch.
• Asset Adaptation: Apply AI image editing tools to adapt and extend existing assets rather than rebuilding from scratch.

3. Newsletters & Email Design

• Email Templates: Design and produce all marketing email templates - newsletters, nurture sequences, product updates, event invites.
• Modular Email Design: Build reusable email modules in HubSpot that the team can assemble without needing a designer for every send.
• Rendering: Ensure email layouts are mobile-optimised and render correctly across major clients.
• Personalised Variants: Use AI tools to generate personalised visual variants for segmented email campaigns.

4. Brand Consistency & Design System

• Brand Stewardship: Maintain and evolve the xtm.ai visual identity across all touchpoints - web, email, and more.