Senior Demand Generation Specialist

Accountabilities

• • Plan and deliver regional demand-generation events end-to-end, including timelines, logistics, stakeholder coordination, communications, and on-the-day execution.
  • Manage a diverse events portfolio including user groups, executive roundtables and dinners, customer lunch-and-learns, association partnerships, and sponsored programs.
  • Partner with the central Events team on flagship trade shows and large-scale programs, providing regional insight, coordination, and on-site support.
  • Track attendance, engagement, pipeline targets, and outcomes for each demand-generation initiative, using results to improve future planning and investment.
  • Develop and distribute customer and sales newsletters, updates, and communications that keep Field, SMB, and Enterprise teams informed and equipped.
  • Execute BDR-aligned campaigns by translating campaign strategies into structured outreach plans, sales briefings, schedules, and follow-up activities.
  • Create and repurpose content generated through events, including recaps, highlights, short-form clips, and written follow-ups to extend campaign reach.
  • Manage regional organic social activity and support audience-building and nurture initiatives throughout the marketing funnel.
  • Collaborate closely with Sales and other commercial stakeholders to align marketing activities with regional priorities and revenue objectives.
  • Manage multiple concurrent campaigns, events, and content initiatives while maintaining high standards of quality and meeting deadlines.

  Requirements:

  • Demonstrable experience supporting and delivering B2B events, including in-person and hybrid formats, with responsibility for logistics and on-the-day execution.
  • Previous experience in demand generation, campaign marketing, field marketing, or a related role, ideally within B2B SaaS, technology, or another complex B2B environment.
  • Strong project management and organizational skills, with the ability to manage multiple initiatives, stakeholders, and deadlines simultaneously.
  • Confident copywriting and content creation skills, particularly for newsletters, sales communications, event content, and social media.
  • Hands-on experience with marketing and sales technologies, such as marketing automation platforms, CRM systems, social scheduling tools, and related campaign technologies.
  • Ability to quickly learn and adopt new tools, systems, and processes.
  • Strong commercial mindset, with the ability to plan and evaluate marketing activity based on pipeline and business outcomes rather than activity alone.
  • Comfortable working cross-functionally and partnering closely with sales, BDRs, events, and marketing stakeholders.
  • Strong communication and interpersonal skills, with the ability to coordinate stakeholders and build effective working relationships.
  • Highly proactive, adaptable, detail-oriented, and comfortable operating in a fast-paced environment.
  • Experience in recruitment technology, staffing technology, or a comparable B2B market is an advantage.

  Benefits:

  • Group critical illness insurance.
  • Group income protection.
  • Group life assurance.
  • Pension benefits.
  • Vision benefits.
  • Employee Assistance Program (EAP).
  • Access to employee discounts and wellbeing resources.
  • Optional private medical coverage from day one.
  • Optional Ride to Work scheme.
  • Unlimited vacation.
  • Quarterly paid volunteer days.
  • Employee referral program, with eligibility available before your first day.
  • Career development opportunities, including opportunities to grow within and across the organization.
  • People-first culture that values ownership, continuous improvement, collaboration, and fresh perspectives.
  • Fast-paced and agile working environment with opportunities to take on meaningful responsibility and grow professionally.