Senior Demand Generation Manager

About the Opportunity

Senior Demand Generation Manager

Salsify is seeking a Senior Demand Generation Manager to lead pipeline generation efforts for our growing B2B manufacturing and distribution business. This role will be responsible for developing and executing integrated marketing programs that target, engage, and qualify prospective customers across manufacturers and distributors in industrial sectors such as industrial supplies / MRO, electrical, building materials and construction supplies, janitorial and sanitation, safety / PPE, chemical pharmaceuticals, heating, ventilation, air conditioning, and refrigeration (HVACR), and plumbing / pipe, valve, and fitting (PVF).

You will partner closely with Sales, Product Marketing, Customer Marketing, Content Marketing, and Business Development teams to create and optimize campaigns that generate awareness, drive engagement, and convert prospects into qualified opportunities.

This is a highly visible role with significant influence on Salsify's growth strategy in one of our fastest-growing segments. The ideal candidate combines strategic thinking with hands-on execution, has a passion for data-driven marketing, and thrives in a fast-paced environment where experimentation and innovation are encouraged.

What You'll Do

• Own demand generation strategy and execution for Salsify's B2B manufacturing and distribution segment.
• Develop and manage integrated campaigns across digital advertising, webinars, events, content syndication, email marketing, social media, partner marketing, and account-based marketing (ABM).
• As an emerging segment, continuously test and refine the demand mix, doubling down on what converts and retiring what doesn't to build a repeatable engine.
• Build programs that target key buyer personas within manufacturing and distribution organizations, including ecommerce, marketing, product data, digital transformation, IT, and commercial leaders.
• Partner with Product Marketing to create messaging and campaigns that resonate with industrial manufacturers and distributors.
• Partner with the B2B content strategy and thought leadership leads to turn flagship content such as research reports and executive insights into demand programs (campaigns, nurture, syndication) that convert authority into pipeline.
• Collaborate with Sales and Business Development teams to align marketing efforts with pipeline goals.