Senior Demand Generation & Content Strategy Manager

About Array

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API. Our private label offerings help drive revenue and increase engagement for our customers while empowering millions of consumers to achieve their financial goals.

As a remote-first company, we’re focused on providing opportunities for high performing individuals to have deep impact in the fast growing fintech space. A clear mission, a commitment to continuous improvement and a willingness to experiment empower us individually and together deliver the best products for our clients and users.

Role Overview

Array is looking for a highly driven Senior Demand Generation & Content Strategy Manager to join our growing Marketing team. We need a senior individual contributor who combines strategic thinking with exceptional execution—someone who can develop messaging, shape campaigns, and build programs that drive measurable pipeline growth.

This role goes beyond campaign execution. We're looking for a marketer who deeply understands buyer behavior, can identify what resonates with different audiences, and can translate business objectives into compelling go-to-market programs across multiple products and sales motions. You'll own the strategy, execution, and optimization of integrated demand generation initiatives, partnering closely with Revenue Operations, Sales, Product Marketing, and Business Development to drive pipeline and revenue growth.

You will:

• Own the demand generation strategy and execution for multiple products and sales verticals, driving measurable pipeline growth.
• Develop audience-centric messaging and campaign narratives grounded in customer insights, buyer behavior, and market dynamics.
• Create and execute integrated GTM campaigns across digital, ABM, search, email, partnerships, events, webinars, and content marketing channels.
• Partner with Product Marketing and Sales to refine positioning, value propositions, and campaign messaging for target audiences.
• Translate business objectives into full-funnel programs, including audience targeting, content strategy, campaign execution, and performance optimization.
• Drive continuous testing and optimization across campaign elements including messaging, search strategy, landing pages, offers, and conversion paths.
• Define performance KPIs and analyze funnel performance from traffic through pipeline and revenue, identifying actionable insights and opportunities.
• Partner cross-functionally to improve website conversion rates, lead quality, and overall funnel efficiency.
• Build and maintain strong alignment between marketing programs, reseller/channel initiatives, and sales priorities.
• Maintain a habit of using AI tools to think, build, analyze, and execute faster—it’s your default, not an afterthought.

You have:

• 10+ years of experience in B2B demand generation, growth marketing, content strategy, product marketing, or integrated campaign roles.
• Demonstrated success developing and executing demand generation strategies across multiple products, business units, or sales verticals.
• Strong experience owning campaign messaging, audience segmentation, positioning, and content strategy—not just campaign execution.
• Proven ability to translate customer insights and buyer motivations into high-performing marketing programs.
• Deep understanding of modern B2B demand generation channels, including ABM, search, email, content marketing, events, partnerships, and digital campaigns.
• Strong analytical capabilities with experience measuring and optimizing.