Senior Demand Generation and ABX

About OfficeSpace:

OfficeSpace Software provides the leading AI operating system for the built world, that helps teams plan, connect, and perform in the workplace. As a performance-based, PE-backed company, we hire based on merit and a willingness to do what it takes to succeed long-term.

About the Role

OfficeSpace is hiring a Sr. Demand Generation Manager to own the full upmarket new logo demand engine for Enterprise and upper mid-market pipeline. You'll lead ABX, paid, and digital programs in lockstep with our SDR hub, and orchestrate a multi-vendor martech stack to turn intent into qualified pipeline.

You're not walking into a blank page, and you're not doing it alone. We have a real foundation: active ABX motions, a humming paid program, a 6sense-driven intent layer, Ellie (our AI SDR), and a martech stack already producing pipeline. You'll have a strong supporting cast: contractors and agencies handling marketing ops, paid search/SEO execution, and an internal team across events, content marketing, and design.

Our AI North Star is to agentify Marketing and SDR motions across the funnel, and we're actually doing it. A growing fleet of agents handles ICP scoring, account research, campaign deployment, and Inbound SDR motions.

What You'll Do:

• ABX strategy and execution across Enterprise and upper mid-market. ICP tiers, target lists, tiered plays (1:1, 1:few, 1:many), and intent activation. Design the integrated program mix: digital ads, nurture, direct mail, ABX field events, executive experiences, partner co-marketing, and active account plans built with AEs and SDRs for multi-threaded outreach. For executive event series like Built World Leaders Live, partner with the Events Manager to drive ENT registrations and post-event pipeline.
• Paid media, creative, and digital. Plan, optimize, and report on LinkedIn, Meta, Reddit, retargeting, and review-site programs. Partner with our paid search agency on Google and Bing. Bring real creative chops: brainstorm campaigns, hooks, and offers that actually convert. Run structured A/B tests and codify what works.
• Funnel conversion and nurture. Convert intent into MQLs, meetings, and SQLs with tight AI + Human SDR follow-up. Build persona- and stage-based nurtures. Work in lockstep with our Atlanta SDR hub on SLAs, routing, handoff quality, and the Agentic Inbound initiative.
• Agentification and AI program design. Partner with the AI Hub team to design and operate agents that scale demand programs. Codify your campaign strategy, ABX plays, and nurture sequencing into the logic a fleet of agents runs. Remove repetitive work through automation.
• Martech vendor and stack management. Manage the ABX and martech vendor ecosystem day-to-day across scope, performance, QBRs, renewals, and contract economics. Hold vendors accountable to pipeline outcomes.
• Insights, decisions, and reporting. RevOps owns the core dashboards, and you'll build campaign- and program-level reporting alongside them. Read funnel performance, find insights, diagnose what's moving and why.