Senior Demand Gen Lead, Marketing Pipeline Enablement

Role Overview

We are seeking a highly collaborative Demand Generation Manager to support pipeline growth through integrated campaigns and sales enablement, focusing on new logo, target ICP and “Must-Win” accounts. We're also looking for someone excited to bring agentic AI and AI-enabled tools into how these programs are built and run — from surfacing in-market accounts to personalizing outreach at scale.

This role partners closely with Sales, SDRs, and regional field marketing teams to develop and execute coordinated campaigns that help open doors, accelerate engagement, and create pipeline within strategic global enterprise accounts. The ideal candidate is execution-focused, organized, data-driven, and experienced in running multi-channel campaigns aligned to sales priorities.

Rather than owning broad global demand strategy, this role will focus on campaign execution, account engagement programs, and sales-aligned marketing initiatives that support revenue goals in priority territories and accounts.

Key Responsibilities

Agentic AI & Marketing Innovation

• Champion the use of AI-enabled tools and agentic workflows to identify accounts showing buying intent, prioritize outreach, and personalize messaging at scale.
• Pilot AI agents to support account and contact research, campaign personalization, and follow-up sequencing — reducing manual lift on account engagement programs.
• Partner with Marketing Operations to integrate intent data and AI-driven account scoring into campaign targeting and prioritization.
• Bring a test-and-learn mindset to evaluating new AI-enabled marketing platforms that can improve targeting precision and campaign velocity.

Pipeline Enablement

• Execute sales enablement and late-stage engagement campaigns for accounts with active open opportunities or upcoming renewals, helping accelerate deal velocity and reduce churn risk.
• Build remarketing and lifecycle nurture programs that keep active opportunities and renewal accounts engaged through the final stages of the buying and retention cycle.
• Support enablement initiatives by creating digital nurtures and sales cadences, syndication campaigns, enabled by agentic AI, that ensure messaging alignment, and follow-up workflows
• Help activate and promote EDB content assets, customer stories, demos, webinars, and thought leadership programs to the ICP, including accounts in opportunities or app