Senior Customer Marketing Manager
About the role
About Wrapbook
Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. The platform provides a unified payroll solution that seamlessly connects production, accounting, cast, and crew in one place. Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device.
Trusted by companies of all sizes, including SMUGGLER, Tuff, and GhostRobot, Wrapbook has a growing team of 250+ people across the USA and Canada. The company is backed by top-tier investors including WndrCo, Andreessen Horowitz, and A* Capital, with $130M raised.
The Opportunity
This is a high-impact, high-ownership role at the intersection of marketing, product, and customer success. You'll shape how Wrapbook's customers experience the product from their first login through long-term advocacy.
Key Responsibilities
- Establish Wrapbook's Customer Marketing practice from the ground up, defining strategy, priorities, and operational model
- Own the full customer lifecycle from onboarding and adoption through retention and advocacy
- Design and execute community strategies that meaningfully engage core audiences including finance executives and production accountants
- Build and manage Wrapbook's Customer Advisory Board, cultivating a high-trust forum for strategic feedback
- Design and launch community groups focused on Enterprise executives and production accountants
- Partner closely with Product, Product Marketing, Client Operations, and executive leadership to align customer marketing initiatives with business priorities