Senior Customer Marketing Manager
About the role
See yourself at Twilio
Join the team as Twilio's next Senior Customer Marketing Manager.
About the job
The Twilio Customer Marketing team is looking for a builder to create and scale our customer advocacy program in EMEA. In this role, you will help source, activate, and amplify customer success stories, orchestrating each step of the customer storytelling across marketing campaigns and programs. This individual will work in partnership with marketing and sales stakeholders to build a pipeline of customer advocates, and lead them through integrated end-to-end engagements across marketing programs to showcase their stories. Along the way, this customer marketer will be responsible for wearing our customers' shoes and building customised, relevant, and mutually beneficial co-marketing experiences.
Responsibilities
- Partner with sales, product, and marketing to identify and nurture Twilio customer advocates
- Develop a deep understanding of the narratives that resonate with EMEA audiences best and map them directly to our customer programs
- Lead end-to-end engagements with customers to showcase their success stories across content, events, PR, campaigns, and beyond
- Deliver a steady drumbeat of high-impact customer stories to help our customers and prospects understand Twilio's value and business impact
- Balance the needs both locally and centrally for EMEA customer storytelling, wearing the customers' shoes and become a trusted partner
Qualifications
Required:
- 6+ years in customer marketing, advocacy or related roles
- Excellent communication and storytelling skills
- Experience working cross functionally with both sales and marketing roles
- Experience working directly with senior executives in customer accounts on marketing engagements (stories, speaking opps, etc.)
Desired:
- B2B technology marketing experience preferred
- Experience with large enterprise customers and Global 2000 brands preferred
Location
- This role will be remote and based in London, UK
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role,