Senior CRM Manager

Why this role exists

This role exists to increase customer retention, engagement, and lifetime value through data-driven CRM initiatives. You'll help us build meaningful customer relationships by designing, optimizing, and scaling personalized CRM campaigns that deliver measurable business impact.

What you’ll drive

CRM Strategy & Customer Retention

• Own the execution of CRM initiatives that improve customer retention, engagement, and loyalty.
• Develop customer lifecycle journeys for different audiences and behavioral segments.
• Identify new retention opportunities using customer insights and business data.
• Continuously evolve CRM strategies based on performance, market trends, and customer behavior.

Campaign Execution & Optimization

• Build, launch, and manage multi-channel CRM campaigns across email, push, in-app, SMS, and other communication channels.
• Design personalized customer experiences using segmentation and behavioral triggers.
• Run A/B tests to validate hypotheses and improve campaign effectiveness.
• Optimize campaign performance through continuous experimentation and iteration.

Data & Performance

• Analyze campaign performance and customer behavior to identify growth opportunities.
• Translate complex data into actionable recommendations.
• Apply predictive analytics to anticipate customer needs and reduce churn.
• Define, monitor, and improve key CRM performance metrics.

Cross-functional Collaboration

• Partner with Product, Marketing, Analytics, and Customer Support teams to deliver impactful CRM initiatives.
• Align campaign priorities with business objectives and product launches.