Senior Copywriter, Content & Brand
About the role
About Wave
Wave helps small businesses thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously.
Role Overview
As Senior Copywriter, Content & Brand, you'll lead content creation that educates, inspires, and converts small business owners at every stage of their journey—from awareness to activation and growth.
You'll develop and execute a content strategy that fuels product-led growth, deepens customer engagement, and amplifies the Wave story across multiple channels.
You'll partner closely with Product Marketing, SEO, and Growth Lifecycle teams to deliver full-funnel, insights-driven content that drives measurable business results.
Key Responsibilities
- Write and develop copy and content across channels including blogs, customer stories, lifecycle emails, landing pages, paid ads, video scripts, social media, and campaign assets
- Bring Wave's brand personality, tone of voice, and messaging to life in a way that feels human, clear, confident, and distinctly Wave
- Help evolve and maintain Wave's messaging architecture, including messaging maps, terminology, and tone of voice