Senior Coordinator - Casino Promotions & CRM
About the role
What are we building?
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates with a passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
What’s the Position?
This role will be a key contributor within the CRM & Promotions team, supporting CRM initiatives for online Casino. The position will play an important role in executing customer communications and promotional campaigns that drive acquisition, conversion, retention, and reactivation.
Working cross-functionally with Product, Marketing, Commercial, Operations, Data, and Regulatory teams, you will support the execution of customer engagement initiatives that align with business objectives and regulatory requirements.
Responsibilities
- Execute CRM and promotional campaigns
- Coordinate pre-planned, seasonal, and real-time campaigns to align with customer needs and commercial objectives
- Own day-to-day campaign setup, QA, deployment, and reporting across CRM and promotional tools
- Ensure all messaging and promotional materials are accurate, compliant, and delivered on schedule
- Partner with stakeholders to implement campaign mechanics, targeting, offer structures, and messaging
- Track and report on campaign performance, identifying optimization opportunities
- Execute testing plans and support continuous improvement initiatives