Senior Conversion Copywriter

Accountabilities

• • Own conversion copy across key customer touchpoints, including acquisition, onboarding, monetization, lifecycle, retention, and promotional campaigns.
  • Write onboarding experiences that help new users feel welcomed, engaged, and motivated to continue using the product.
  • Develop copy for Premium and Diamond upgrade flows, paywalls, feature prompts, and other monetization experiences that clearly communicate value without creating unnecessary pressure.
  • Create compelling copy for major promotional and sales campaigns, including seasonal events, annual promotions, and other revenue-driving initiatives.
  • Develop lifecycle marketing content across email, push notifications, and in-product messaging to re-engage inactive users and strengthen ongoing engagement.
  • Partner with performance marketing teams to produce paid acquisition copy, video ad scripts, voiceovers, and promotional creative across platforms such as Apple Search Ads, Meta, and Google.
  • Produce multiple copy variations designed for structured A/B testing and continuously refine messaging based on performance results.
  • Develop clear copy hypotheses and use conversion, engagement, and experimentation data to determine which messaging performs best.
  • Collaborate with product, growth, design, lifecycle, and performance marketing teams to ensure copy supports broader business and user experience objectives.
  • Serve as a steward of brand voice by establishing standards, documenting tone and messaging principles, and helping other teams produce consistent communications.
  • Translate complex product or commercial objectives into concise, persuasive, and audience-appropriate messaging.
  • Respond constructively to feedback, iterate quickly, and take ownership of copy from initial concept through testing and optimization.

  Requirements

  • 6+ years of professional experience creating conversion-focused copy, ideally for a consumer product, subscription business, mobile application, or large-scale digital platform.
  • A strong portfolio demonstrating experience across onboarding flows, upsell and monetization experiences, lifecycle emails, promotional campaigns, and paid advertising.
  • Demonstrated ability to connect copywriting decisions to measurable outcomes such as conversion, acquisition, engagement, retention, or revenue.
  • Strong understanding of monetization, growth marketing, paid acquisition, and conversion-focused messaging.
  • Exceptional ability to adapt tone and voice across different formats, from short-form advertising hooks to upgrade messaging and long-form lifecycle communications.
  • Strong data literacy and comfort using A/B testing, experimentation, and performance insights to inform creative decisions.
  • Ability to develop messaging hypotheses, learn from test results, and revise copy based on evidence rather than personal preference.
  • Excellent editing and rewriting skills, with the ability to receive feedback constructively and refine work without ego.
  • Strong self-direction, accountability, and organizational skills, particularly within a remote and asynchronous working environment.
  • Ability to collaborate effectively with cross-functional teams and communicate copy rationale clearly.
  • A strong sense of brand voice and the ability to maintain consistency while adapting messaging to different audiences and channels.
  • Genuine interest in chess or curiosity about the game and the community it serves is preferred; a formal chess rating is not required.
  • A practical, results-oriented mindset with the confidence to challenge ideas, experiment, and discontinue messaging that does not perform.

  Benefits

  • Full-time opportunity.
  • 100% remote work with the flexibility to work from anywhere.
  • Opportunity to contribute to a globally recognized consumer digital product and large international user community.
  • High degree of ownership over conversion, monetization, acquisition, onboarding, and lifecycle messaging.
  • Collaboration with experienced professionals across product, growth, design, marketing, and other functions.
  • Data-driven environment where creative work is tested, measured, and continuously improved.
  • Opportunity to influence brand voice and establish copywriting standards across the organization.
  • Remote and asynchronous working environment built around trust, autonomy, and ownership.
  • Exposure to a broad range of conversion and lifecycle marketing challenges at significant scale.