Senior Content Strategist, Brand Social

The role

HubSpot is already one of the most recognizable brands in B2B social — culturally relevant, human, and genuinely fun to follow on social media. But we're shipping products faster than ever, and the next frontier is harder: making product launches, business news, and company moments feel just as native to the feed as the cultural content that built our organic following.

We need someone who can make those two worlds speak the same language. That's the whole job.

Social copy at HubSpot is highly scrutinized, rightly, because our clever and casual voice is one of the things that sets us apart in B2B organic social. You'll set the editorial bar and write to it yourself. This isn't an oversight role — you're in the work, shaping words and written nuance across every piece of content we put out. That starts before the first draft exists. You come into launches and kickoffs with genuine curiosity, dig into product demos and planning, ask the ELI5 questions to get to the "so what?" angle, and come out the other side with real clarity about what a feature or company moment actually means — and an audience-first organic social hot take.

The team

You'll report to the Director of Social and work day-to-day with our in-house social team, partnering closely across Brand, PR, Product, Exec Comms, and the broader Creative and Marketing teams.

What you'll own

• A seat at the table before anything is drafted — in briefings, kickoffs, and planning conversations where the organic social angle gets decided, not just executed.
• Content strategy and copy across the full editorial mix, but especially our most meaningful moments: launches, business news, company moments, campaigns, and cultural moments.
• Hands-on writing across every organic social format — carousels, short-form video scripts, captions, infographics. You know how writing and storytelling shift across these formats and can tailor a core message to the format.
• Ownership of HubSpot's organic social voice. You know when something's right, when it's off, and how to hold that line in a room full of people with opinions.

What we're looking for

• Ideally, 5+ years in content strategy, social, or brand writing across in-house, agency, or media company environments. You've worked for a consumer-facing or tech company and know how to make product and company news feel like it belongs in a feed, not a press release.
• Portfolio of sharp organic social-first writing across formats: hooks, supers, carousel arcs, short-form video scripts. You know the difference between content built for social and content adapted for it — and what works on TikTok vs. LinkedIn.
• A chronically online instinct — you love internet culture, stay close to trends and conversations, and have a deeply current understanding of how marketers, sales leaders, and operators actually behave on social.
• A track record of organic social content people actually shared, saved, and talked about — bring your greatest hits and be ready to talk about what made them work.
• Platform instincts across LinkedIn, Instagram, and TikTok — especially Instagram Carousels and TikTok/Reels built for the format. You come into briefings with a point of view and references already top of mind.
• A clear POV on AI — where it helps in an organic social content workflow, where it doesn't. You use it as an accelerant, not a substitute for judgment.

Bonus points

• You've owned a brand's organic social editorial voice and have the work and results to show your impact.
• You've ghostwritten organic social content for executives or senior leaders.