Senior Content Marketer

About the Role

We're looking for a Sr. Content Marketer who loves creating informative content, is creative, AI savvy, and has a passion for modern go-to-market. You’re excited to both build the content engine and get into the weeds actually executing on content projects everyday (alongside AI tools and your cross functional partners)

In this role, you’ll build high impact content that inspires GTM operators, sparks important debates in the community, and ultimately helps our sales team turn interest into revenue. You won’t just ship boring SEO blog posts, you’ll do original research, produce video series, build the defining frameworks for modern GTM, and more to provide tons of value for our audience.

This is a senior IC role. You'll inherit a content landscape that needs both honest assessment and fresh ambition.

What you’ll do:

• Develop a sharp content strategy that is aligned with our business goals. You’ll work closely with PMM to understand our customers, product, and our revenue teams priorities.
• Grow our brand into the destination for modern GTM wisdom by mixing strategy with hands-on execution (no ivory tower content here!)
• Create content that educates without being boring — leverage original research, GTM experts and a variety of formats to share the message (short videos, webinars, podcast)
• Translate complex sales tech concepts and product features into easily digestible content that makes people go "holy sh*t, I need this"
• Collaborate with Demand Gen, PMM, and Sales to make content that serves fast-moving campaigns and drives outcomes.
• Scale the content machine with AI tools. Fluency with Claude and other AI tools is a requirement.
• Optimize by tracking performance and use it to make better decisions on how to constantly improve content output.
• Take risks! Have fun. Stand out! - boring SEO-stuffed blog posts need not apply.

What you bring:

• 8-10 years of content marketing experience, ideally at a B2B SaaS company in the GTM space. (Strong startup generalists with a strong spike in content should also apply).