Senior Content & Games Marketing Manager

Overview

We are launching Nex Playground in Japan and looking for a Japan Senior Content & Games Marketing Manager to own and shape the marketing strategy for Nex Play Pass, our subscription service, and the games portfolio in one of the world’s most sophisticated and competitive content markets.

This is a senior leadership role at the heart of Nex Playground’s Japan content business. You will be responsible for building Japan’s Play Pass subscriber base from the ground up, establishing the marketing foundation for our games portfolio, and creating the playbook for how Nex Playground grows as a content platform in Japan. This is not an execution role — it is a role for someone who wants to architect a business, build a team, and leave a lasting mark on how Japan plays.

Your primary US counterparts are the Publishing team and its integrated marketing function, which owns Play Pass and games go-to-market strategy globally. You will serve as the Japan voice in global content marketing discussions, shaping strategy as much as executing it.

Reporting to the Japan General Manager, you will partner closely with the Japan Playground Marketing Manager to co-own Japan’s overall brand strategy. As the Japan business scales, you will build and lead a growing team beneath you, starting with a dedicated Performance Marketing specialist, with the expectation that the team expands further as the content business grows.

The Role

Your core focus is Play Pass subscription marketing, games portfolio marketing, and performance marketing for Japan. That includes:

• Owning Japan Play Pass and games marketing strategy, in close collaboration with the US Publishing team and its integrated marketing function.
• Driving Play Pass subscriber acquisition, engagement, and retention through integrated marketing campaigns and performance marketing.
• Selecting, contracting, and managing a Japan marketing agency for Play Pass and games marketing, with Japan GM approval.
• Planning and executing games-focused events and community initiatives as needed.
• Building and managing a Japan Performance Marketing function, with plans to hire a specialist.