Senior Campaign Manager

About the Role:

We are looking for a Senior Campaign Manager to take ownership of campaign planning and coordination across our near-prime client portfolio. You will define the campaign structure and schedule, coordinate cross-functional teams to automate and launch campaigns on time, and ensure seamless execution from brief to analysis. This role requires a systematic thinker who can build scalable campaign processes and deliver results in a fast-paced lending environment. The role is based in Mexico, with remote flexibility and business trips when required.

Key Responsibilities:

• Define the structure, prioritization, and schedule of portfolio campaigns targeting activation, balance building, retention, and cross-sell among Near Prime customers.
• Own the full campaign cycle — from briefing and task setting to launch coordination, delivery monitoring, and post-campaign analysis.
• Collaborate with development and CRM teams to automate recurring campaigns, reducing manual effort and increasing speed to market.
• Work closely with marketing, analytics, IT, and product teams to align on timelines, resources, and priorities for all campaign initiatives.
• Verify campaign setup accuracy, audience segmentation logic, and communication scenarios before launch to ensure flawless customer experiences.
• Monitor campaign results against KPIs, prepare regular performance reports, and deliver actionable recommendations for optimization.
• Establish standards, playbooks, and best practices to continuously improve the speed, quality, and impact of portfolio campaigns.