Senior Business Development Manager – Kroger & Harris Teeter

Key Responsibilities

• Own and strengthen relationships with Kroger and Harris Teeter merchants, category managers, and leadership, positioning Kinder’s as a category growth partner aligned to Kroger’s Customer 1st strategy.
• Develop and execute Joint Business Plans (JBPs) that deliver against Kroger scorecard metrics, same store sales, share growth, household penetration, and profitability.
• Leverage 84.51° insights, Kroger Plus shopper data, and loyalty analytics to identify opportunities and shape customer-specific growth strategies.
• Build compelling, data-driven selling stories using syndicated data (Circana/IRI/Nielsen) alongside Kroger-specific insights to influence assortment, shelving, and promotional decisions.
• Lead assortment optimization and item authorization processes, identifying voids and expanding Kinder’s distribution through new item presentations and innovation pipelines.
• Partner with Kroger teams to execute digital-first strategies, including Kroger.com, pickup & delivery, and Kroger Precision Marketing (KPM) activation.
• Own sales forecasting by leading promotional planning and execution within Kroger systems, including trade promotion management (TPM), event planning, forecast alignment, and post-promotion ROI analysis.
• Manage trade investment across Kroger and Harris Teeter, ensuring efficient allocation of billbacks, scan funding, and shopper marketing dollars.
• Deliver best-in-class in-store execution by influencing planograms (POGs), displays, secondary placements, and seasonal merchandising events.
• Lead off-shelf programs, including shippers, pallets, and cross-merchandising initiatives aligned with Kroger’s merchandising calendar.
• Partner cross-functionally with Kinder’s marketing, supply chain, finance, and insights teams to deliver seamless execution and support Kroger-specific initiatives.
• Monitor performance against Kroger KPIs, proactively identifying risks and opportunities and implementing corrective actions.
• Lead line reviews, category review