Senior Brand Manager - DTC

About The Role:

Ashley Digital is hiring a Senior Brand Manager to serve as the manager of two of our growth brands. This is a high-ownership commercial role: you will own the end-to-end brand experience — merchandising, growth, profitability, sales mix, and attach rate. The Senior Brand Manager will act as the connective tissue across Global Supply Chain, Growth & Marketing, Product, and CRM to translate strategy into shipped work. The ideal candidate is a commercially sharp, e-commerce-native operator who knows how to use data, testing, and a high-scale DTC platform to move the metrics that matter — revenue, margin, AOV, and attach rate. You'll be measured on the performance of your brands, not on activity.

What You'll Be Doing:

Brand Ownership & Strategy

• Own the commercial performance of two growth brands, including top-line revenue, margin, sales mix, and attach rate.
• Define and execute the merchandising and assortment strategy — product mix, pricing architecture, bundle strategy, and promotional cadence — to ensure each brand has the right products at the right price points to win.
• Set the strategic direction for how each brand evolves over time, from positioning to portfolio expansion to category whitespace.

Growth & Experimentation

• Identify and execute the highest-leverage levers to drive growth: bundle adoption, premium SKU mix, AOV expansion, and conversion improvements across the funnel.
• Partner with Growth & Marketing and Product to design, prioritize, and execute a rigorous experimentation roadmap across PDPs, hero CTAs, bundles, creative, and merchandising.
• Read test results with discipline, draw clear conclusions, and scale what works.

Cross-Functional Execution

• Serve as the primary connector across Global Supply Chain (inventory, sourcing, new product development), Growth & Marketing (paid, lifecycle, brand), Product (site experience), and CRM (lifecycle communications and retention).
• Lead without authority — align cross-functional partners on priorities, unblock workstreams, and keep execution moving.
• Manage the brand calendar and ensure on-time delivery of launches, campaigns, and merchandising moments.