Senior Associate - Marketing

Accountabilities:

• • Define and execute marketing strategies aligned with broader business and growth objectives, taking ownership of pipeline performance and delivery against commitments.
  • Develop and manage end-to-end strategies for paid advertising initiatives, with a focus on funnel performance, conversion, and business impact rather than platform-level execution alone.
  • Break down complex and ambiguous marketing challenges into structured, actionable solutions that can be implemented and scaled.
  • Partner closely with engineering, design, marketing, and sales teams to coordinate initiatives and deliver measurable outcomes.
  • Use data, market research, and performance insights to prioritize initiatives, evaluate results, and continuously refine strategies.
  • Identify opportunities to improve growth, efficiency, scalability, and overall marketing performance.
  • Explore the use of advertising, ad content strategy, and digital marketing approaches to generate incremental business value where relevant.
  • Stay informed about industry trends, competitive developments, customer needs, and emerging opportunities to strengthen marketing strategy.
  • Adapt to evolving business priorities and take ownership of new problem areas across marketing and pipeline growth as the role develops.

  Requirements:

  • 2.5–4 years of professional experience, preferably within a B2B SaaS environment or another technology-driven business.
  • Strong problem-solving abilities, with a demonstrated capacity to tackle complex challenges, develop strategic approaches, and drive execution with attention to detail.
  • Strong analytical and decision-making skills, with confidence using data to assess opportunities, prioritize initiatives, and measure outcomes.
  • Experience leading, coordinating, or influencing cross-functional teams and working effectively across different functions.
  • Excellent written and verbal communication skills, with strong stakeholder management and collaboration capabilities.
  • A strategic and commercially minded approach, combined with the ability to move from high-level thinking to practical execution.
  • Comfort operating in an environment where priorities may evolve and where problems are not always clearly defined.
  • Familiarity with advertising, ad content strategy, digital marketing, or paid acquisition is a plus.
  • A proactive, adaptable, curious, and results-oriented mindset with a strong interest in identifying new opportunities for growth.

  Benefits:

  • Comprehensive medical insurance of INR 5,00,000, covering the employee, spouse, up to two dependent children, and parents or parents-in-law.
  • 25 days of paid leave annually, covering annual and sick leave, in addition to gazetted public holidays and special life-event leave.
  • Statutory gratuity benefits in accordance with applicable legislation.
  • Remote-first work environment, enabling employees to work from home.
  • Remote-first allowance supporting home-office setup, connectivity, accessories, co-working spaces, and wellbeing.
  • Opportunity to work in a collaborative, transparent, and supportive environment with strong cross-functional exposure.
  • Scope to take ownership of meaningful growth initiatives and develop broader strategic and marketing expertise.