Senior Associate, Marketing & Growth

Audience Growth & Lifecycle Marketing

• Own lifecycle marketing strategy across audience acquisition, registration, engagement, retention and repeat attendance for Axios Live Essential events.
• Build automated, behavior-driven marketing journeys that personalize the attendee experience before, during and after every event.
• Develop audience nurture programs for key audience segments including newsletter subscribers, previous attendees, sponsors, partners, Axios Pro members and new prospect audiences.
• Create lifecycle strategies that increase repeat attendance, strengthen audience loyalty and improve long-term audience value.

Audience Acquisition

• Lead audience acquisition strategy for Axios local and national events.
• Develop multi-channel marketing campaigns leveraging:
• Email marketing
• Paid social
• Organic social
• House advertisements
• Newsletter promotions
• Partner marketing
• Referral campaigns
• Manage paid advertising campaigns across Meta, LinkedIn and emerging platforms to efficiently grow registrations and qualified audiences.
• Continuously optimize acquisition performance through audience targeting, creative testing and conversion analysis.

Email Marketing & CRM

• Own email marketing strategy and execution for Axios Live Essential events.
• Develop campaign calendars, messaging strategies and promotional timelines aligned with event objectives.
• Build targeted audience segments using engagement and behavioral data to improve personalization and conversion.
• Draft, QA and deploy the complete event email lifecycle including:
• Invitations
• Speaker announcements
• Registration confirmations
• Reminder campaigns
• Know Before You Go communications
• Post-event follow-up
• Thank-you campaigns
• Partner with Editorial and Event Leads to develop messaging that reflects Axios' editorial voice while maximizing audience engagement.

Audience Strategy & Segmentation

• Build and maintain audience profiles across industries, executive functions and geographic markets.
• Lead a