Senior Analyst, Marketing Analytics

Accountabilities

• • Own ongoing performance monitoring and reporting across one or more paid media channels, including SEM, Paid Social, Display, and CTV.
  • Conduct root cause analysis when campaign performance changes, investigating potential drivers, testing alternative explanations, and delivering clear conclusions and recommendations.
  • Build, maintain, and improve performance dashboards in Sigma or comparable business intelligence platforms to provide reliable visibility into paid media performance.
  • Write, update, debug, and maintain SQL queries and dbt models supporting reporting, measurement, and deeper marketing analysis.
  • Manage digital marketing measurement operations, including configuring and quality-assuring pixels through Google Tag Manager and managing conversion uploads through Hightouch.
  • Troubleshoot tracking, conversion, and measurement issues to maintain accurate and dependable marketing data.
  • Support the design, execution, and analysis of A/B tests and geo-experiments across creative, audience, and media strategies.
  • Contribute to attribution, incrementality, and forecasting initiatives, including measurement frameworks for emerging channels such as CTV.
  • Monitor existing measurement methodologies and identify situations where attribution or analytical models may need to be reassessed or improved.
  • Work independently to take projects from initial question or requirement through analysis, execution, and actionable recommendations.
  • Use AI tools effectively in day-to-day analytical, coding, and workflow development activities to improve efficiency and scale impact.

  Requirements

  • 4+ years of experience in marketing analytics, media analytics, or a similar data-focused role within a direct-to-consumer performance marketing environment.
  • Experience working with multi-million-dollar monthly marketing budgets is strongly preferred, ideally within financial services or another data-intensive industry.
  • Strong SQL expertise, with the ability to independently write, debug, and optimize queries.
  • Hands-on experience with dbt and GitHub is required.
  • Experience developing and maintaining dashboards using Sigma, Tableau, or a comparable BI/analytics platform.
  • Strong understanding of paid media performance metrics, including CPC, CPA, ROAS, and CAC, and how they inform campaign optimization.
  • Familiarity with marketing technology and measurement systems, including pixel configuration, conversion tracking, and troubleshooting.
  • Experience with Google Tag Manager and/or Hightouch is highly valuable.
  • Understanding of attribution methodologies, with exposure to incrementality testing or Media Mix Modeling considered a plus.
  • Strong analytical problem-solving skills and the ability to investigate complex performance changes and communicate the underlying drivers clearly.
  • Highly self-directed and proactive, with the ability to take ownership of projects and move them forward with limited guidance.
  • Comfortable working collaboratively with channel owners and other cross-functional stakeholders while maintaining a high level of individual accountability.
  • Comfortable incorporating AI tools into everyday workflows for coding, analysis, automation, and repeatable processes.

  Benefits

  • Annual base salary ranging from $126,700–$156,450 for Tier 1 locations, including the San Francisco Bay Area, New York, and Seattle.
  • Annual base salary ranging from $113,100–$139,650 for Tier 2 locations, including Austin, Boston, Chicago, Denver, Los Angeles, Miami, Philadelphia, Portland, Sacramento, San Diego, Santa Barbara, and Washington DC.
  • Annual base salary ranging from $109,700–$135,450 for Tier 3 locations covering other U.S. metropolitan areas.
  • Potential additional compensation through equity, benefits, and other perks.
  • Comprehensive medical, dental, and vision coverage, with FSA and HSA options.
  • Unlimited paid time off and 10 company holidays.
  • Fully remote work across eligible U.S. locations, with access to an in-person office environment for employees who prefer onsite collaboration.
  • Fully paid parental leave, including supplemental support to reach 100% of regular base pay during applicable state Paid Family Leave, plus additional paid leave and transition time.
  • Meaningful equity opportunities designed to give employees a stake in the value they help create.
  • 401(k) retirement plan, guaranteed life insurance, and short- and long-term disability coverage.
  • Monthly stipends for internet, mobile plans, and wellness expenses.
  • One-time home office reimbursement and company-provided equipment, including a MacBook and monitor.
  • A people-focused, remote-first culture that supports collaboration across locations and time zones.
  • Opportunities to work on products designed to create greater financial flexibility and accessibility for homeowners.