Senior AEO Growth Marketer, France

Role Summary

Our mission at HubSpot is to help millions of organizations grow better.

As a Senior AEO Growth Marketer, France, you’ll lead HubSpot’s AI-era search and discovery strategy for the French market. You’ll own end-to-end growth initiatives across SEO, AEO/GEO, and conversion optimization, helping drive visibility, engagement, and demand for HubSpot products through AI-powered answer engines and search experiences. This role combines experimentation, content strategy, and cross-functional collaboration to turn emerging AI search behaviors into scalable growth opportunities. You’ll play a key role in shaping HubSpot’s global AEO playbook while building local strategies that resonate with French audiences.

What You’ll Do

• Own the cross-channel growth strategy for HubSpot’s French website and blog properties, with a focus on AI-driven search visibility and demand generation.
• Develop and execute SEO, AEO/GEO, and CRO initiatives that improve HubSpot’s visibility across answer engines and AI-powered discovery platforms.
• Design and run growth experiments across content, owned media, partnerships, and conversion pathways to identify scalable opportunities.
• Translate experiment outcomes into repeatable playbooks, strategic recommendations, and operational improvements for broader international teams.
• Partner closely with Global Growth, Web Strategy, and regional marketing teams to align priorities and execution.
• Build reporting frameworks that connect AI visibility, search performance, and conversion outcomes to measurable business impact.
• Leverage AI tools and automation to improve experimentation velocity, workflow efficiency, and content optimization.
• Monitor emerging trends in AI search behavior, answer engine optimization, and content discovery to inform HubSpot’s long-term growth strategy.
• Scale successful initiatives developed in France into broader international growth opportunities where relevant.
• Contribute strategic insights and operational best practices to help shape HubSpot’s evolving AEO discipline globally.

What You’ll Bring

Required Qualifications

• Professional fluency in French and English.
• 5+ years of experience in growth marketing, SEO/AEO/GEO, digital strategy, or related growth-focused marketing roles.
• Demonstrated expertise in SEO and answer engine optimization, including a strong understanding of how AI-driven search differs from traditional search.
• Experience improving visibility across platforms such as ChatGPT, Claude, Perplexity, or similar answer engines.
• Strong experience building and executing experimentation programs across content, search, and conversion funnels.
• Experience owning or materially contributing to go-to-market or growth strategies with measurable business outcomes.
• Strong analytical and storytelling skills with the ability to translate complex performance data into actionable recommendations.
• Experience collaborating cross-functionally with international marketing, growth, analytics, and web strategy teams.
• Experience using AI tools to improve marketing workflows, experimentation, and operational efficiency.
• Ability to thrive in fast-moving, ambiguous environments where priorities and playbooks continue to evolve.

Nice-to-Have Qualifications

• Experience scaling international or localized growth programs across multiple regions.
• Experience working in SaaS, AI startups, or digital agencies focused on SEO/AEO strategy.
• Familiarity with tools such as HubSpot, Looker, Ahrefs, Hex, GA4, or AEO tracking platforms.
• Experience contributing to strategic discussions around product visibility, AI search optimization, or content discoverability.