Senior Account Manager, Performance Marketing

Accountabilities:

• • Develop and own cross-channel performance marketing strategies across Google, Meta, TikTok, CTV, and email, ensuring plans are aligned with client business objectives.
  • Lead weekly client meetings with founders, CMOs, and marketing directors, providing clear analysis, strategic recommendations, and actionable next steps.
  • Translate complex attribution and performance data into business insights, connecting marketing results to revenue, CAC, payback periods, and LTV.
  • Make informed budget allocation recommendations based on conversion data, attribution analysis, and broader business context.
  • Monitor performance proactively, distinguish meaningful issues from normal fluctuations, and bring solutions when results fall short of expectations.
  • Provide client-facing Google Ads expertise, including the ability to explain campaign structures, Performance Max, Search, Shopping, Demand Gen, branded spend, feed health, and common Merchant Center or Shopify issues.
  • Evaluate GA4, Looker Studio, and cross-channel reporting critically, identifying attribution limitations, conversion lag, reporting discrepancies, and misleading signals.
  • Lead strategic conversations around Meta and TikTok performance, including topics such as ASC scaling and Spark Ads, while recognizing when specialist input is required.
  • Challenge client assumptions constructively when the data supports a different approach and navigate difficult conversations about underperformance, testing, or budget changes.
  • Coordinate media buyers, creative teams, developers, and internal operations to ensure strategic plans are executed effectively and timelines remain on track.
  • Maintain ownership across multiple priorities while ensuring client commitments, projects, launches, and follow-ups do not fall through the cracks.
  • Build long-term client trust through strategic value, analytical rigor, transparency, and consistent ownership of outcomes.

  Requirements:

  • 5+ years of experience managing performance marketing campaigns or client accounts with meaningful strategic responsibility.
  • Strong hands-on Google Ads experience across Search, Shopping, Performance Max, and Demand Gen, with the ability to discuss campaign structure, strategy, diagnostics, and business implications.
  • Working knowledge of Meta Ads and TikTok Ads sufficient to confidently lead client conversations across the major paid media channels.
  • Strong proficiency with GA4, Looker Studio, and cross-channel attribution, including the ability to identify data quality issues and understand reporting limitations.
  • Experience managing accounts with $100K+ in monthly advertising spend or equivalent complexity in budget and performance management.
  • DTC and e-commerce experience is required; experience with premium or luxury brands is strongly preferred.
  • Agency experience is strongly preferred. Candidates from in-house environments should have experience working strategically with external partners and/or executive-level stakeholders.
  • Strong analytical and strategic thinking, with the ability to turn complex data into clear business recommendations.
  • Excellent communication and consulting skills, particularly the ability to explain technical concepts in plain language and navigate challenging conversations with confidence.
  • Demonstrated ability to build trust while communicating difficult truths and maintaining a clear, data-driven point of view.
  • Comfortable operating between strategy and execution, coordinating specialists while retaining ownership of the overall client relationship.
  • Highly organized and capable of managing multiple priorities in a fully remote, distributed, and asynchronous environment.
  • Able to operate with autonomy, accountability, and sound judgment without relying on layers of approval.

  Benefits:

  • Compensation: $7,000–$9,000 USD per month, based on experience.
  • Performance incentives: Bonus opportunities tied to client outcomes and demonstrated ownership.
  • Employment structure: Full-time 1099 contractor position.
  • Remote flexibility: Fully remote work with a distributed team.
  • Paid time off: PTO provided.
  • Paid holidays: Company-paid holidays included.
  • Professional development: Support for ongoing learning and professional development.
  • High-impact ownership: Direct strategic responsibility for 1 to 3 major accounts rather than a high-volume account portfolio.
  • Autonomy: Opportunity to make meaningful strategic decisions without unnecessary layers of approval.
  • Strategic exposure: Work directly with sophisticated founders, CMOs, and senior marketing leaders on substantial performance marketing budgets.