Senior ABM Strategist
About the role
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
The Senior ABM Strategist leads B2B account-based marketing and go-to-market strategy across complex client accounts, with a strong emphasis on 6sense, Clay, audience strategy, account prioritization, and activation-ready planning. This role helps clients clarify who they should be targeting, why those audiences matter, how to prioritize them, and how to activate against them across marketing and sales. This person is both strategic and hands-on. One day, they may be leading a client through ICP, persona, buying committee, or target account recommendations. The next, they may be pressure-testing 6sense segment logic, advising on 6QA and buying stage strategy, building or QAing a TAL in Clay, or translating account insights into paid media, sales enablement, and campaign recommendations.
The Senior ABM Strategist is highly client-facing and must be comfortable turning ambiguous B2B challenges into clear plans, usable frameworks, activation-ready audiences, and confident next steps. They understand long sales cycles, buying committees, account-based motions, and the importance of aligning marketing, sales, RevOps, and client stakeholders around a shared GTM strategy.
Role Requirements:
- Lead B2B GTM and ABM strategy across ICP development, persona development, buying committee mapping, account prioritization, TAL development, campaign planning, and activation strategy.
- Own 6sense strategy across applicable clients, including segment creation, audience logic, buying stage interpretation, 6QA usage, account scoring, intent data, activation workflows, and reporting implications.
- Use Clay to support account enrichment, TAL development, manual verification, contact enrichment, segmentation, and account prioritization workflows.
- Translate client business goals, sales priorities, customer data, stakeholder interviews, market signals, and platform insights into clear GTM recommendations.
- Build and pressure-test ICPs, personas, TALs, account tiers, and campaign