Senior ABM Manager (Telehealth)

Position Summary

The Senior ABM Manager - Telehealth exists to build and own a high-performance ABM function—driving pipeline, accelerating revenue, and deepening account penetration across telehealth platforms, virtual care groups, and digital health networks. The ideal candidate has built enterprise ABM programs in complex B2B environments, thrives in ambiguity, enjoys partnering deeply with sales leaders, is highly analytical, and leverages AI to deliver account-level precision at scale and smarter than the competition. They are equally comfortable discussing campaign strategy with marketers, pipeline reviews with sales leadership, and ROI with executive stakeholders.

Responsibilities

ABM Strategy and Architecture

• Program Architecture: Design and own a tiered ABM program—one-to-one, one-to-few, and one-to-many—across telehealth platforms, virtual care groups, and digital health networks. Use AI-driven intent platforms to score and prioritize accounts, concentrating resources on the highest-revenue opportunities.
• Regulatory Alignment: Ensure all ABM strategies and content adhere to FDA 503A/503B promotional guidelines, PCAB standards, and telehealth-specific regulatory requirements, including state licensure and telemedicine prescribing rules. Build an AI-assisted compliance review workflow that catches exposure before launch without sacrificing execution speed.
• Executive Communication: Present ABM strategy, performance, investment recommendations, and executive business reviews to senior leadership.
• Budget Ownership: Manage ABM investment across technology, media, personalization, and agency partners to maximize pipeline efficiency and return on marketing spend.

Campaign Execution and Multi-Channel Orchestration

• Omnichannel Deployment: Plan and optimize ABM campaigns across programmatic display, LinkedIn, direct mail, email, and executive events. Use AI-powered sequencing to reach telehealth medical directors, virtual care operators, and digital pharmacy buyers at peak buying intent.