Segment Marketing Communication Strategist

Accountabilities:

• • Develop and support segment marketing communication strategies and workflows, helping coordinate priorities and execution across campus and other strategic audience segments.
  • Manage and monitor communication projects, including email, direct mail, SMS, automated journeys, and recurring or ad-hoc campaigns through Salesforce Marketing Cloud.
  • Continuously evaluate communication strategies and identify opportunities to improve the customer and prospective-student experience.
  • Partner with cross-functional stakeholders to analyze campaign performance, recommend improvements, and report on marketing communication activity and results.
  • Provide relevant communication and performance insights to field directors and other stakeholders to support strategic discussions and partner meetings.
  • Apply knowledge of admissions and enrollment processes to create clear, relevant communications for prospective students, including general and international student requirements.
  • Develop communications designed around enrollment KPIs such as completed applications, campus tour attendance, deposits, and other conversion milestones.
  • Collaborate with Marketing Technology and Admissions teams on the promotion, creation, and content management of on-campus recruitment events.
  • Support adoption and effective use of the broader marketing technology stack, working with Martech partners to maintain and improve communication capabilities.
  • Maintain segment event information across designated systems and platforms, ensuring data is accurate and accessible.
  • Support monitoring of email deliverability and the health of email-sending infrastructure, including sending IP addresses.
  • Collaborate with campus and segment partners to ensure student communications are coordinated, consistent, and aligned with broader strategic objectives.

  Requirements:

  • 3+ years of enrollment management experience across campus, global, military, or related environments, or 2+ years managing email campaigns and communications designed to support enrollment objectives.
  • 2+ years of CRM experience, preferably with Salesforce or a comparable platform.
  • Bachelor’s degree or equivalent professional experience in lieu of a degree.
  • Strong understanding of complex systems and the ability to anticipate dependencies between processes, technologies, teams, and communication initiatives.
  • Experience working with marketing communications and engagement programs tied to measurable enrollment or conversion KPIs.
  • Ability to understand admissions processes and translate complex requirements into clear, useful communications for prospective students.
  • Strong analytical and problem-solving skills, with the ability to interpret campaign performance data and turn insights into recommendations.
  • Excellent written and verbal communication skills, including the ability to explain complex ideas and processes clearly to business stakeholders.
  • Strong collaboration skills and the ability to work effectively with Marketing, Admissions, Marketing Technology, and other cross-functional teams.
  • Comfortable managing multiple projects, priorities, and stakeholders in a fast-paced environment.
  • Strategic, organized, and customer-focused mindset, with a continuous-improvement approach to communication and engagement.

  Benefits:

  • Annual salary range: $58,455–$93,546, with a target hiring range of $64,593–$87,391 depending on skills, qualifications, experience, internal equity, and business considerations.
  • Remote work available from approved U.S. states, with employees required to maintain a reliable internet connection and dedicated, properly equipped workspace.
  • High-quality, low-deductible medical insurance.
  • Low- to no-cost dental and vision coverage.
  • 5 weeks of paid time off plus nearly a dozen paid holidays.
  • Employer-funded retirement benefits.
  • Free tuition program.
  • Parental leave.
  • Mental health and wellbeing resources.
  • A collaborative, inclusive environment focused on innovation, professional growth, and meaningful impact.