Salesforce Marketing Cloud Campaign Developer & QA

The Customer Retention team drives targeted outreach to small and medium business owners. We focus on building meaningful engagement through personalized, multi‑channel communication. This role plays a key part in supporting the development, testing, and deployment of email and phone campaigns across Salesforce Marketing Cloud (SFMC) and Salesforce Sales Cloud.

Key Responsibilities

• Build, test, and deploy campaign journeys in SFMC for email and phone programs, including triggered, recurring, and ad‑hoc sends.
• Configure and maintain CloudPages, forms, and preference centers to support data capture and campaign functionality.
• Create and manage audience segmentation, synchronized data extensions, data entry events, and automations.
• Maintain campaign assets, templates, and shared data extensions across USPS Business Units, ensuring governance, naming standards, and quality control.
• Set up and manage end‑to‑end data integrations, including automated Databricks‑to‑SFMC data transfers, with thorough testing, validation, and monitoring.
• Build automated campaigns using real‑time or near‑real‑time triggers originating from Salesforce or Databricks.

• Conduct full QA across journeys, data flows, segmentation logic, CloudPages, and campaign assets.
• Troubleshoot automation errors, send issues, data discrepancies, and integration breaks across SFMC, Sales Cloud, SFTP, and APIs.
• Monitor email deliverability, IP warming processes, and compliance with CAN-SPAM and data privacy guidelines.
• Document build steps, maintain QA checklists, runbooks, and processes for repeatable execution.

• Partner with internal teams to conduct campaign reviews, deployment readiness checks, and production QA sign‑offs.
• Support campaign project planning, coordinate deployment timelines, and collaborate with both internal teams and external stakeholders.
• Monitor campaign performance post‑deployment; handle issue resolution and support analytics/reporting activities.
• Ensure accuracy, consistency, and timely delivery of all outbound marketing campaigns across channels.

Required Experience & Skills

• Experience managing Salesforce Sales Cloud integrations with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio).
• Proficiency with SFMC data management, SQL, and AMPscript.
• Familiarity with email deliverability practices and tools (e.g., Google Analytics, Validity Everest/Return Path).
• Strong understanding of campaign workflows, governance, and quality control across multiple brands or business units.
• Experience with Einstein features such as Send Time Optimization and Engagement Scoring, and ability to apply them in journey design.