Sales Manager, Agency Sign Up

About First Connect

First Connect Insurance Services is a digital platform providing independent insurance agents with access to top US carriers and the optionality necessary to grow their businesses. Agents can work with over 150 carriers, selling various insurance policies, including home, auto, small business, and more. We're on a mission to overhaul the technology agents have access to, putting consumer-grade software at their fingertips. We have partnerships with thousands of active agents with hundreds joining monthly and we plan to accelerate our growth.

Role Overview

As the Sales Manager for our Agency Sign-Up team, you'll own the performance of a team responsible for moving prospective agencies from interest to active platform use. This is a conversion-focused sales leadership role: you'll set the standard for how we sell, coach your team to execute against it, and work cross-functionally to remove friction from the sign-up process. It's an ideal role for a sales leader who's energized by building repeatable sales motion, coaching reps to hit their numbers, and making a high-growth environment run cleanly.

Key Responsibilities

• Lead, coach, and develop a team of Sign-Up Specialists, setting clear performance expectations and providing ongoing feedback to help each rep grow.
• Own team conversion metrics: set targets, track performance against them, and identify the coaching or process interventions that move the needle.
• Build and reinforce a consistent, high-energy sales culture focused on urgency, follow-through, and delivering a strong first impression of the platform.
• Recruit, hire, and ramp new team members as the Sign-Up function scales.
• Standardize workflows and call processes to ensure quality, consistency, and scalability across the team.
• Generate momentum with prospective agencies during the sign-up process to drive activation and early platform utilization.
• Partner closely with the Onboarding team to ensure clean handoffs and alignment on what a well-activated agency looks like.
• Define and track KPIs including conversion rate, contact-to-activation ratios, and call/activity metrics; analyze trends and surface actionable insights for leadership.