Sales Enablement Manager, International

About the role:

As the Sales Enablement Manager, International, you will play a critical role in standing up and scaling Cresta’s newly formed EMEA and APAC GTM teams. Your primary focus will be accelerating ramp, driving consistent execution, and building the foundation for high-performing international GTM motions.

This is a highly hands-on, builder role. You will work directly with Account Executives and regional sales leaders to deliver practical, field-driven enablement that improves day-to-day performance across the sales cycle. Success in this role is measured by faster ramp times, improved deal execution, and strong regional revenue growth.

You will partner closely with Sales Leadership, RevOps, Product Marketing Product Management, and the broader Enablement Team to localize and implement enablement programs that reflect the unique needs of international markets while maintaining alignment with Cresta’s global GTM strategy.

Responsibilities:

Sales Onboarding & Ramp Acceleration:

• Partner with the Global Enablement Team and regional Sales Leadership to expand on existing Onboarding programs with regional-specific content for new EMEA and APAC AEs
• Adapt global onboarding programs to reflect regional nuances, market dynamics, and buyer personas
• Provide structured ramp support, including training, deal coaching, and pipeline development guidance

Sales Process & Methodology Enablement:

• Reinforce Cresta’s sales process and methodologies across international teams, from discovery through close
• Ensure consistent application of best practices in discovery, executive alignment, and deal progression

Coaching & Performance Programs:

• Deliver ongoing enablement through live training, workshops, role plays, and certifications
• Provide direct coaching to reps, particularly new and ramping AEs, through 1:1 sessions and call reviews
• Partner with frontline managers to scale coaching effectiveness across regions

Content & Messaging Alignment:

• Collaborate with Product Marketing to ensure messaging, talk tracks, and content are localized and relevant for EMEA and APAC markets
• Equip sellers with clear guidance on competitive positioning, objection handling, and regional use cases
• Ensure enablement content is practic