Sales Enablement Manager

Position Summary

The Sales Enablement Manager is responsible for driving the effectiveness, productivity, quality, and professional development of sales professionals across the National Market Development (NMD) and Life & Retirement Consultation Center (LRCC) distribution teams. This role leads the design, implementation, and continuous improvement of onboarding, training, coaching, quality assurance, and sales enablement programs that support sales performance and business growth.

Serving as the subject matter expert for sales processes, lead management, marketing distribution platforms, technology adoption, and performance improvement initiatives, the Sales Enablement Manager ensures sales professionals are equipped with the knowledge, skills, tools, and resources necessary to maximize production, improve customer engagement, increase retention, and drive long-term organizational success.

The position reports to the National Market Development Sales Executive.

What You'll Do

• Lead onboarding, training, coaching, and professional development programs for NMD and LRCC sales professionals.
• Drive sales performance through quality assurance, call monitoring, coaching, and performance improvement initiatives.
• Serve as the subject matter expert for sales enablement tools, lead management processes, marketing distribution platforms, and related technologies.
• Develop best practices that improve prospecting, pipeline management, client retention, cross-selling, and sales conversion outcomes.
• Create and maintain training materials, playbooks, coaching guides, and sales enablement resources.
• Partner with leaders across Sales, Marketing, and Operations to align enablement strategies with business objectives.
• Analyze performance trends, training effectiveness, and quality results to identify opportunities and recommend solutions.
• Champion a culture of continuous learning, accountability, collaboration, and sales excellence.

Sales Training, Coaching & Professional Development

• Design and deliver onboarding, training, coaching, and professional development programs for sales professionals across NMD and LRCC.
• Provide individual and group coaching to enhance sales effectiveness, product knowledge, client engagement, retention, and overall performance.
• Evaluate training effectiveness and implement continuous improvement initiatives based on performance metrics, feedback, and business needs.

Quality Assurance & Performance Improvement

• Develop and maintain quality assurance standards, performance benchmarks, and coaching frameworks that support sales excellence.
• Monitor sales interactions, applications, lead management practices, and workflows to ensure quality, consistency, compliance, and effectiveness.
• Provide actionable feedback, coaching, and performance improvement recommendations to drive individual and team results.

Sales Enablement, Marketing Distribution & Lead Management

• Serve as the subject matter expert for sales enablement tools, marketing distribution platforms, lead management systems, and related technologies.
• Develop and implement best practices that improve lead utilization, pipeline management, customer retention, and sales conversion outcomes.
• Partner with leadership to enhance marketing effectiveness, sales performance, and overall distribution results.