Sales Director, Demand

About this role:

We’re seeking a highly motivated Sales Director to drive new logo acquisition for the Liftoff Demand team. In this role, you’ll be responsible for identifying, engaging, and closing high-value opportunities with some of the largest brands across both gaming and non-gaming verticals. This is a high-impact, quota-carrying role ideal for a self-starter who thrives in a fast-paced, data-driven environment and is passionate about helping performance marketers scale through programmatic app advertising

Responsibilities:

• Own and manage the entire sales lifecycle - from outbound prospecting and inbound lead qualification to proposal development, contract negotiation, and initial campaign execution.
• Lead client engagement following contract execution, overseeing campaign activation, and providing strategic guidance on performance and optimizations.
• Collaborate closely with cross-functional teams (Performance Strategy, Sales Engineering, Finance, Legal, Product Marketing) to ensure seamless onboarding and long-term client success.
• Maintain deep expertise in mobile advertising trends, competitive landscape, and Liftoff’s evolving product offerings to position solutions effectively.
• Represent Liftoff at key industry events, conferences, and networking opportunities to drive visibility and pipeline growth.
• Maintain a disciplined approach to pipeline management, leveraging CRM tools for accurate forecasting and performance tracking.
• Consistently exceed quarterly revenue targets through strategic account acquisition and strong client relationship management.

Requirements:

• 8+ years of experience in digital marketing or programmatic sales with demonstrated experience closing complex, multi-stakeholder deals (preferably mid-market to enterprise).
• Mobile adtech space fluency including but not limited to DSPs, agencies, ad networks, MMPs, and other ecosystem players.
• A well-established network of decision-makers at top brands and agencies, with a proven ability to open doors and drive revenue.
• Outstanding presentation, communication, and negotiation skills, with the ability to tailor messaging to diverse stakeholders.
• A strategic and consultative sales approach grounded in data, with a focus on building long-term, value-driven partnerships.
• Deep understanding of the mobile advertising ecosystem and the confidence to serve as a subject matter expert on Liftoff’s solutions.
• Highly self-motivated and resourceful, capable of operating independently while collaborating effectively within a team environment.
• Relentlessly driven and professionally persistent - able to overcome objections, navigate complex sales cycles, and turn a “no” into a “yes”.