Sales Development Representative
About the role
About This Job
As an Outbound Sales Representative, you are responsible for proactively identifying, engaging, and qualifying prospective vacation rental homeowners and property management opportunities to support portfolio growth across assigned markets. This role focuses on outbound prospecting efforts including cold calling, lead follow-up, nurture campaigns, change-of-ownership opportunities, and strategic outreach initiatives designed to create high-quality sales opportunities for local market teams and franchise partners. Daily responsibilities include managing outbound cadences, researching and prioritizing target accounts, documenting activity within CRM systems, and collaborating closely with sales, marketing, and operations teams to ensure a seamless homeowner experience. This position reports to a manager within the Franchise Growth Dept.
Essential Job Functions
- Execute high-volume outbound prospecting efforts through phone calls, email, SMS, and other communication channels to generate qualified homeowner opportunities.
- Manage and maintain outbound cadences within platforms such as Salesloft, Salesforce, and other sales engagement tools.
- Identify and engage homeowners through multiple lead sources including marketing-generated leads, nurture campaigns, site re-engagements, referrals, and change-of-ownership opportunities.
- Qualify prospects based on homeowner goals, property fit, market alignment, and readiness to engage with local sales teams.
- Accurately document all outreach activity, lead status updates, call notes, and opportunity progression within CRM systems.
- Collaborate with marketing and sales leadership to provide feedback on lead quality, campaign performance, and outbound strategy effectiveness.
- Maintain SLA expectations for speed-to-lead and outbound follow-up standards to maximize conversion opportunities.
- Consistently meet or exceed activity and performance metrics including outbound calls, conversations, qualified opportunities created, and appointment-setting goals.
- Participate in ongoing sales training, call coaching, and team development initiatives to improve communication skills and sales effectiveness.
- Collaborate with cross-functional teams and stakeholders to align departmental goals with broader organizational strategy.
- Support continuous improvement initiatives by identifying process gaps, workflow inefficiencies, and opportunities to improve outbound conversion performance.
- Contribute to a collaborative work environment that promotes open communication, innovation, and employee engagement.
- Other duties as assigned because every day is different in sales and hospitality!
Skills + Qualifications
- 1–3 years of experience in outbound sales, business development, SDR/BDR, inside sales, hospitality sales, or a related customer-facing role preferred.
- Experience working in hotel, hospitality, vacation rental, real estate, or similar industry is highly preferred.