Sales Development Representative

About The Princeton Review

The Princeton Review is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school–bound students achieve their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print and digital books published by Penguin Random House.

About the Position

The Princeton Review is seeking a highly motivated and results-oriented Sales Development Representative (SDR) to support our growing Institutional sales organization. This role is responsible for generating new business opportunities by identifying, engaging, and qualifying prospective K–12 school and district customers across the United States.

As a key member of the sales team, the SDR serves as the first point of contact for many prospective clients and plays a critical role in building pipeline and accelerating revenue growth. While initial outreach may focus on priority regions, this position will ultimately support nationwide prospecting efforts and must be adaptable to evolving territory assignments and organizational priorities.

What You'll Do

• Prospecting & Pipeline Generation
  • Proactively identify, research, and engage prospective K–12 customers through outbound calling, email campaigns, and social selling.
  • Generate qualified sales opportunities and consistently build pipeline for Account Executives.
  • Develop creative outreach strategies tailored to various buyer personas, districts, and geographic regions.
• Lead Qualification & Sales Support
  • Qualify inbound and outbound leads to assess customer needs, fit, and purchasing readiness.
  • Schedule meetings and effectively transition qualified opportunities to Account Executives.
  • Maintain a strong understanding of The Princeton Review’s products, services, and value proposition to effectively engage prospects.
• Territory Management & Execution
  • Support outreach efforts across multiple U.S. regions and time zones.
  • Adapt territory coverage and prospecting priorities based on business needs and market opportunities.
  • Consistently achieve or exceed activity, meeting-setting, and pipeline generation goals.
• CRM & Operational Excellence
  • Maintain accurate and timely records of prospecting activities, lead status, and opportunity progression within Salesforce.
  • Track and manage daily outreach activities to ensure efficient pipeline development.
  • Collaborate closely with Account Executives and sales leadership to support revenue growth objectives.

Who You Are

• You have 1–3 years of experience in K–12 sales, business development, customer success, or a related customer-facing role; SDR or BDR experience is preferred.
• You possess excellent written, verbal, and virtual communication skills.
• You are comfortable engaging and building relationships with a variety of stakeholders within K–12 schools and districts.
• You have experience using Salesforce or a similar CRM platform to manage pipeline activity.