Sales Development Representative (SDR)
About the role
Who We Are
Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
Sales Development Representative (SDR)
The Sales Development Representative (SDR) is dedicated to driving new customer acquisition and increasing revenue growth across Goodway Group through a relentless focus on outreach. This is a hunter role that will play a key part in expanding the Goodway Group portfolio with Independent Agencies in the United States.
What You Will Do
- Leverage numerous sales tools to identify, schedule meetings with Agencies who meet the Ideal Customer Profile (ICP) of our managed agency business
- Think strategically, leveraging your knowledge of Goodway Group to identify how we can help prospective customers grow their business through partnership
- Use data and tech stack to identify companies and individuals that would benefit from our products and services
- Use the internet, company website, data, and research tools to validate and prioritize efforts (or to disqualify) and to create hypothesis for perceived company needs/pains/gains
- Understand Goodway Group's GTM offerings, differentiators, and what uniquely positions us as an ideal fit for potential clients across all brands