Sales Development Program Manager

Accountabilities:

• • Own monthly targets for outbound attended meetings and qualified opportunities across priority commercial verticals.
  • Execute multi-channel outbound campaigns across email, phone, and LinkedIn, targeting multiple relevant contacts within strategic accounts.
  • Research and prioritize prospects using intent signals, website activity, job postings, seasonal market timing, geography, and ideal customer profile criteria.
  • Respond quickly to inbound leads, place them into appropriate sequences, and provide sales teams with qualified opportunities and strong contextual information.
  • Own the outbound sequencing platform, including sequence creation, list management, sending infrastructure, data hygiene, and performance reporting.
  • Build and optimize AI-assisted prospecting workflows using tools such as ChatGPT, Claude, or similar technologies for account research, messaging, call scripts, and campaign development.
  • Automate manual prospecting activities where appropriate while protecting data quality, domain health, and sender reputation.
  • Review campaign performance regularly, analyzing reply rates, bounce rates, subject-line tests, enrollment, and conversion metrics to identify and address performance gaps.
  • Build and maintain intent-driven target account lists aligned with market conditions, seasonal events, environmental signals, geography, and ICP fit.
  • Partner with marketing on campaign-related outbound initiatives, webinar follow-up, content-led sequences, and account-based programs.
  • Identify and test new verticals, prospecting triggers, channels, and approaches to continuously strengthen the outbound engine.
  • Share sales knowledge, market insights, and successful prospecting practices while helping establish scalable processes for future growth.

  Requirements

  • 3–5 years of experience in SDR, BDR, business development, or outbound sales within a B2B environment, with a consistent record of achieving meeting and pipeline targets.
  • Hands-on experience with Apollo or a comparable sequencing and sales engagement platform, including building sequences, managing prospect lists, and interpreting campaign performance.
  • Demonstrated experience executing coordinated multi-channel prospecting through email, phone, and LinkedIn.
  • Practical daily experience using AI-powered writing and research tools such as ChatGPT, Claude, or similar solutions as part of a prospecting workflow.
  • Strong analytical skills, with the ability to interpret campaign and sequence data and distinguish between activity, engagement, and conversion challenges.
  • Excellent written communication skills, with the ability to create concise, personalized, human-sounding outreach that drives responses.
  • Strong ownership, initiative, and comfort working in an environment where processes and systems are still being built.
  • Interest or experience in environmental technology, weather monitoring, energy, government, industrial, or related markets is a strong advantage.
  • Bachelor's degree or equivalent practical experience.
  • Ability to work remotely and legally in Canada without requiring current or future employment-based visa sponsorship.

  Benefits

  • Remote opportunity available across Canada.
  • Full-time, permanent position with flexible remote working.
  • Competitive Canadian compensation package with base salary and commission eligibility.
  • Comprehensive benefits package, with applicable coverage including medical, dental, vision, life insurance, and short- and long-term disability.
  • Retirement savings support, including employer matching where applicable.
  • Opportunity to work extensively with AI-powered sales technologies and modern prospecting automation.
  • High level of autonomy and ownership in building a new outbound function and shaping its processes.
  • Collaborative environment with opportunities to work closely with sales and marketing teams.
  • Equal opportunity workplace committed to inclusion and consideration of qualified candidates from diverse backgrounds.